high tech tools for pr- prsa international conference 2010

PROPRIETARY & CONFIDENTIAL 10/17/2010Affect Strategies

High Tech Tools for Even Higher PR Efficiency

PRSA International Conference 2010October 17, 2010

Tweet me @sandrafathiPresentation Available at www.slideshare.net/sfathi

PROPRIETARY & CONFIDENTIAL

Agenda

• Time & Client Management• Media Monitoring & Social Media Engagement•Journalist & Blogger Outreach• Project Management• Rapid Response Tools• Measurement & Intelligence

10/17/2010Affect Strategies

Time & Client Management

Media Monitoring & Social Media Engagement

Monitoring & Engagement

Parameters» Mention» Sentiment» Influence» Volume» Workflow

Types» Single-platform vs. Multi-platform» Identification vs. Analysis» Free vs. Arm & Leg

Monitoring & Engagement

Company Fee Platform Action Analysis» IceRocket Free Blogs Monitor No» Addictomatic Free Multiple Monitor No» Postling Free Multiple Engage No» Hootsuite Free Multiple Engage No» SocialMention Free Multiple Monitor Yes» ScoutLabs Paid Multiple Monitor Yes» Radian6 Paid Multiple “Engage” Yes» Netbase Paid Multiple “Engage” Yes» Visible Paid Multiple Monitor Yes

Google Alerts

“RSS is a family of Web feed formats used to publish frequently

updated works – such as blog entries, news headlines, audio, and

video – in a standardized format.

An RSS document (which is called a "feed", "web feed“, or

"channel") includes full or summarized text, plus metadata such as

publishing dates and authorship.”

-Wikipedia

RSS: Really Simple Syndication

“They benefit readers who want to subscribe to timely

updates from favored websites or to aggregate feeds from

many sites into one place.” RSS feeds can be read using

software called an "RSS reader", "feed reader", or

"aggregator", which can be web-based or desktop-based.”

-Wikipedia

RSS Readers

Google Reader

Bloglines

TweetDeck: Desktop Application

Yahoo Pipes:Monitoring Aggregator

Radian6: Reputation Monitoring

DNA 13: Reputation Monitoring

TNS Cymfony: Reputation Monitoring

Journalist & Blogger Outreach

Technorati: Blog Search Engine

Alltop: News Aggregator (Human Intervention)

AllTop: Birth Control

WordPress.com

» Free Service: Only requires email address» 3 GB of hosting (about 2500 pictures)» Customizable template designs» Spam filter» Integrated analytics (stats)

Wordpress: Blogs on Diabetes

Project Management

Rapid Response Tools

Measurement & Intelligence

Contact Information & Resources:

On Slideshare – www.slideshare.net/sfathi

Sandra Fathisfathi@affectstrategies.comtwitter: @sandrafathiLinkedIn, Facebook: Sandra Fathi

web: www.affectstrategies.comblog: www.techaffect.com

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high tech tools for pr- prsa international conference 2010

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