hh at eng maximising website and online communication - jan 2009 a

Helping you to manage your company’s online presence

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Hallvarsson & Halvarsson in 10 Hallvarsson & Halvarsson in 10 secsec Stakeholder communication via traditional and

online media

Part of international group Sage Holdings

Specialists in online corporate communication through corporate websites and online channels

Yearly survey of the corporate websites of Europe’s 700 largest companies – H&H Webranking

Offices in Stockholm and Milan

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Sage Holdings - the leading global financial communications and stakeholder management company

Broadgate

Capital Precision

DF King

Hallvarsson & Halvarsson

M: Communciations

Taylor Rafferty

Online communication strategy

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Online communication Online communication – channels on site:– channels on site:

•Corporate websitesCorporate websites

•Local websitesLocal websites

•Brand and product websitesBrand and product websites

•Campaign websitesCampaign websites

Helping you to manage your company’s online presence

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Online communication strategy Online communication strategy –on site:–on site:

•Information architectureInformation architecture

•DesignDesign

•Website processesWebsite processes

Helping you to manage your company’s online presence

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Online communication – channels off site:

Helping you to manage your company’s online presence

09-12-07 | 9Helping you to manage your company’s online presence

Questions and answers

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Q: How do you measure Q: How do you measure your success?your success?

Helping you to manage your company’s online presence

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A: Monthly reports on how A: Monthly reports on how you are performing you are performing

Helping you to manage your company’s online presence

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Q: Not visible outside of Q: Not visible outside of your own website? your own website?

Helping you to manage your company’s online presence

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A: Social media starter kitA: Social media starter kit

Helping you to manage your company’s online presence

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Q: Don’t know if you are visible Q: Don’t know if you are visible outside of your own website? outside of your own website?

Helping you to manage your company’s online presence

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A: Online visibility analysisA: Online visibility analysis

Helping you to manage your company’s online presence

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Q: Want to know how your Q: Want to know how your website is doing against your website is doing against your

peers?peers?

Helping you to manage your company’s online presence

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A: Benchmark studyA: Benchmark study

Helping you to manage your company’s online presence

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Q: Do you know what your target Q: Do you know what your target groups want from your website?groups want from your website?

Helping you to manage your company’s online presence

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A: Target group analysis A: Target group analysis through statistics, research and through statistics, research and

user testinguser testing

Helping you to manage your company’s online presence

Helping you to manage your company’s online presence

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H&H Webranking

– a yearly survey of +700 corporate websites of Europe’s largest companies

Based on opinions of business journalists, analysts and investors

Helping you to manage your company’s online presence