here’s how sdks ruin (or build) your retention, and the actions you should take!

HERE’S HOW SDKS RUIN (OR BUILD) YOUR RETENTION, AND THE ACTIONS YOU SHOULD TAKE!

Permission pitfalls

Performance problems

UX issues

So?

What should you do?

TABLE OF CONTENTS

There are three main weakness points of SDKs and user retention –

PERMISSION PITFALLS

Minimize the permissions your app requests.

Ask for relevant permissions at the right context.

Explain why you need the permission.

appboy

Some SDKs will ask for new permissions. Complying automatically can hurt your retention.

Is this particular SDK worth the trouble?

Maybe the functionality can be maintained without adding

permissions?

Are you even allowed to add those permissions (If you’re

developing a kids app, for instance)?

SO STOP AND THINK:

Explore other optional SDKs via our

marketplace, and you may find better options.

Learn how your SDKs actually use (or abuse)

the permissions you granted them

Turn off specific SDK permissions on the fly,

with our in-app protection module.

PERFORMANCE PROBLEMS

Excellent performance indicators are critical for user retention.

According to a survey we’ve made, every app developer experienced functionality issues that were SDK related.

Our in-app SDK protection tool will alert you for performance issues, data leakage or other SDK related risks that impact your app.

THE KEY IS INITIAL PREVENTION

Run checks before you implement SDKs. Go over SDKs reviews.

UX ISSUES

Some SDKs might affect the app UX / UI

Make sure your SDK related integration processes (such as monetization, or any other) does not damage your UX

SDKS ARE NOT THE BIG BAD WOLF!

SDKs are there to help you!

Some are especially designed to HELP YOU increase your users retention.

BUT…

Keep monitoring the SDKs that you implement in your app.

WHAT SHOULD YOU DO?

Our IN-APP PROTECTION isperfect for this kind of mission –it will monitor your app and willgive you details regarding performance and security issues that occurred by SDKs.

THANK YOU!