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Henkel Innovation Letter III/2007
Henkel is a leader with brands and technologies that make people's lives
easier, better and more beautiful.
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- 2 - Henkel Innovation Letter III/2007
July 6, 2007 Dear all, In this issue of our Henkel Innovation Letter we are pleased to introduce to you some selected innovations from our business units: Laundry & Home Care: Persil Liquid “Circle Bottle” Purex Soft Sensitive Skin Vernel Glamour Edition Perwoll Black Contrast
Cosmetics/Toiletries: Taft Volume Power ACTIV Dr. Hoting got2b Style-tini Fa Natural & Pure / Natural & Soft BLONDME
Adhesives Technologies: Sista Repair Silicone CIMSEC CM 92 Premium Flex Hysol QMI708 MiraFoil
Your Investor Relations Team
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- 3 - Henkel Innovation Letter III/2007
Laundry & Home Care
Persil Liquid “Circle Bottle” More attractive & easier-to-use liquid detergents bottle
3rd big initiative within “Persil 100 years” anniversary:
New “circle-design” enhances brand equity in terms of performance, likeability and modernity
New spout & improved “clean-cap” for easy, clean dosage
New ergonomic handle
Rollout: Europe (for all European detergents brands)
Clean-Cap
x
Transparent Clean-Cap
Simple Dosage Ergonomic Handle
Strong Branding
Better Size Impression
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- 4 - Henkel Innovation Letter III/2007
Laundry & Home Care
Purex Soft Sensitive Skin Hypoallergenic softener with mild scent
First US fabric softener to offer fragrance in skin-sensitive liquid variant
Free of dyes and dematologist tested, for growing number of US consumers preferring hypoallergenic laundry products
Leverages Henkel’s competence as a leader in designing scented, hypoallergenic liquid softener from Europe to the US
Rollout: North America
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- 5 - Henkel Innovation Letter III/2007
Laundry & Home Care
Vernel Glamour Edition Luxurious fabric softener variants
3 new limited-edition fragrances from Vernel: White Elegance, Gold Deluxe, Blue Night
Addresses the consumer’s desire for glamour and luxury in everyday life by bringing fine fragrances to softeners
Strengthens Vernel’s leadership in successively offering fabric softener with on-trend fragrances
Rollout: Western Europe
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- 6 - Henkel Innovation Letter III/2007
Laundry & Home Care
Perwoll Black Contrast Relaunch of Perwoll Black with new concept “Contrast”
Improved “Contrast” formula which prevents dark and black colors from bleeding onto other lighter colors (lighter colors will not turn grey)
7-times better color protection for dark and black garment than ordinary detergents
Upgraded design to support communication of new concept and increase differentiation vs. competitors
Rollout: Western Europe
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Cosmetics/Toiletries
Taft Volume Power First volume styling line with push-up effect for up to 100% more volume
Innovative volume power styling for the maximum amount of volume that lasts for up to 48 hours
High performance Push-up Lift Effect formula lifts the hair from the roots on and ensures perfect volume right to the tips
New mega volume power hairthickening lotion transforms fine hair into thicker, fuller hair with up to 100% more volume
Rollout: Europe
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- 8 - Henkel Innovation Letter III/2007
Cosmetics/Toiletries
ACTIV Dr. Hoting Premium retail hair care line against hair loss
Technological breakthrough: activation of the hair root
Versions for women and for men
High performance formula with Echinacea, Carnitine Tartrate and Taurine
Tested in external study: brings hair loss level back to normal
Rollout: Europe
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- 9 - Henkel Innovation Letter III/2007
Cosmetics/Toiletries
got2b Style-tini Styling line that turns you into a hottie while providing 24h “dusk ‘till dawn” hold for long lasting styles
The high performance ‘24h Technology’ ensures perfect hold from the roots to the tips that lasts for up to 24 hours
Innovative styling for soft natural, ‘love to touch’ hair without leaving hair stiff or sticky
The new humidity-resistant formula provides hair with incredible, long-lasting shine until the party is over
Rollout: North America & Europe
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- 10 - Henkel Innovation Letter III/2007
Cosmetics/Toiletries
Fa Natural & Pure / Natural & Soft Shower & bath care and deodorants - inspired by nature
Fa “Natural” shower & bath care contains natural flower fruit extracts (Pure variants) and botanical milk (Soft variants)
Fa Natural & Pure deodorants combine reliable 24h deo protection with naturally light fragrances of rose and orange
Fa Naturals are available in the variants Orange & Peachblossom, Rose & Passionflower, Rose & Almondmilk and Lemongrass & Olivemilk
Rollout: Europe & Middle East/North Africa
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- 11 - Henkel Innovation Letter III/2007
Cosmetics/Toiletries
BLONDME First complete Professional color, care and styling approach specifically for blonde hair to create supreme blonde hair quality
Multi-blonde Tonal & Lifting System with over 40 tone options and unique blonde consultation enable precise color match
Glorious blonde through new prism shine technology and premium performance lightener with up to 8 levels of lift
Superior blonde results created in salon are maintained at home by specific tone revivers in care & styling products
Rollout: Global
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Adhesives Technologies
Sista Repair Silicone Especially for renovating in a mini cartridge
100% waterproofness, for leakproof joints
Based on new SilicoTec Technology
Time- and cost-saving for user:
Excellent adhesion on all surfaces, even on old silicone joints
Optimal size for doing renovation and repair jobs
Rollout: Germany
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- 13 - Henkel Innovation Letter III/2007
Adhesives Technologies
CIMSEC CM 92 Premium Flex Professional tile adhesive for extreme requirements
Highly flexible, extremely secure tile laying of ceramic tiles, natural and artificial stones
Superior adhesion on all surfaces (floors, walls) for all tile sizes (especially for large-sized tiles and plates)
Laying on critical undergrounds (e.g. terrace with frequent frost and dew changes, dry floor and wooden building board)
Excellent handling properties (easy to spread, long correction time, fast hardening)
Proven to match high quality requirements
Rollout: Austria, further roll-out in Europe planned
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- 14 - Henkel Innovation Letter III/2007
Adhesives Technologies
Hysol QMI708 New high-performance die-attach paste for small die on copper leadframes
Developed for small leadframes (2.5mm x 2.5mm) used in today’s small footprint devices (cellular phones, PDA etc.)
Superior performance and manufacturing flexibility for advanced semiconductor packaging production:
Dispenses exceptionally fast with no defects
Low bond-joint resistance (electrical conductivity)
Set up time is less than 5 minutes (less down time)
Rollout: Global
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- 15 - Henkel Innovation Letter III/2007
Adhesives Technologies
MiraFoil Metallic foil-effect coating for printed surfaces
Produces the metallic look of stamped foil enhancing the brilliance of printed surfaces
Metallic areas are applied selectively, as needed, and at print speed
Streamlines customer’s process by eliminating off-line foil lamination or stamping
Unlike foil laminating, MiraFoil is environmentally-friendly and recyclable, assisting customers in meeting “green” initiatives
Rollout: Global
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What can we do for you?
Henkel KGaA Investor Relations Oliver Luckenbach
+49-2 11-7 97 16 31 Fax:+49-2 11-7 98 28 63 oliver.luckenbach@henkel.com Sabine Katterbach
+49-2 11-7 97 36 09 Fax:+49-2 11-7 98 136 09 sabine.katterbach@henkel.com Tim Lange
+49-2 11-7 97 15 10 Sabine
Katterbach
Maria Dominguez
Parra
Oliver Luckenbach
Andrea Haschke
Tim Lange
Ines Göldner
Fax:+49-2 11-7 98 115 10 tim.lange@henkel.com Andrea Haschke
+49-2 11-7 97 21 66 Fax:+49-2 11-7 98 121 66 andrea.haschke@henkel.com Maria Dominguez Parra
+49-2 11-7 97 72 78 Fax:+49-2 11-7 98 172 78 maria.dominguezparra@henkel.com
Ines Göldner
+49-2 11-7 97 39 37 Fax:+49-2 11-7 98 139 37 ines.goeldner@henkel.com
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