helmets new pics
Post on 14-Apr-2018
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Suraj Prajapati 74
Purva Raut 78
Anju Singh 99Swati Singh 106
Pratik Tiwari 112
Suraj Yadav 121
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Ride with style
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Helmets are a form of protectivegear worn on the head to protectthe head from injuries.
The use of helmets date back tothe ancient Greek soldiers whowore thick leather or bronzehelmets to protect their head fromsword blows and arrows.
Now in the 21st century soldiersstill wear helmets made fromKevlar rather than metal to protecttheir head from bullets andfragments, not only soldiers butalso sports men , work men andalso it is used for protective andemergency services.
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To successfully create unique concepts in the field of Helmets
with a mixture of modernity and tradition. Taking best of both
the worlds along with incredible infrastructure, Rider would
like to be the largest producer of the best quality helmets.
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Every time someone somewhere wears a Rider helmet,we believe that there is trust riding on the wheels, we
believe that there is life riding on the two-wheels andthere are hopes and aspirations riding on the protection
that we are providing through Rider.
For us, quality is a lot more than a buzz word since it isa matter of life for the user of our product. We practicethe same commitment in all our dealings, with our
people and with all our business associates.
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In our lives, we cannot be certain as to what may happen. Onecould meet with any sort of an accident at given point of time.
Accidents are events that occur unexpectedly and may causeinjury or damage.
Hence it is impossible to eliminate accidents but one can take
precautions and follow safety measures to reduce the impact ofan accident.
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Works by triggering an endothermic chemicalreaction
helmet immediately cools the motorcyclists
head Combining our quality helmets with
this revolutionary brain cooling device
gives us an edge over competitors
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Cost efficient product
Polarized glass
Attractive products withcustomized graphics
High price of
customized helmets
As per the government laws
helmets for both the riders is
mandatory, this opens an
additional market for us.
Booming market
Tough Competition fromthe familiar brands like
Studs and Vega
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SO
As per the government
laws helmets for both the
riders is mandatory, this
opens an additionalmarket for us.
WO
High price of
customized helmets
Competitors
ST
Polarized glassAttractive products
with customized graphics
Cost efficient product
WT
High price ofcustomized helmets
Competitors
Tough Competition
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Product
Type Helmets1.Full face helmet
2.Open face helmet
3.Sporting helmets
Features Cost efficient products
100% U.V glass
Customized graphic
PLC Our product lie in introduction period
Identification brand nameRider Helmets
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Metropolitan Cities, small cities, towns
Density of Area: Urban, Semi-urban, Rural
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So, as a new comer our pricing strategy is to
introduce our products in the market at lower
prices so as to create the huge demand in the
market and to compete with other competitors.
As we come up in the demand, we will
increase our prices and will provide more
efficient and affordable helmets
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Market segmentation is the process inmarketing of dividing a market into distinctsubsets (segments) that behave in the same
way or have similar needs Variables Used for Segmentation
1. Behavioral2. Non- Behavioral
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Metropolitan Cities, major cities of the states, and towns.
Density of Area: Urban, Semi-urban, Rural
Ageall age group genderBoth Male and Female Incomemiddle & high end consumer occupationstudent, working and retired people
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Occasions : regular occasions
Benefits : quality, economy, speed. User status : potential users regular users
User rate : medium to heavy user
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Attitude towards product: positive,
enthusiastic
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Youth market (20-25 years)
Middle aged market(36-50 years)
upper middle(Rs.120,001-160,000 p.a)
lower middle(Rs. 40,001-80,000 )
Positioning by product attributes: customized helmet for elite
class Positioning by price value: lower income groups
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Competitor
Popular Brands like Vega,
Studds etc
Supplier
A market with many suppliers for
parts and supplies. So not much
power of supplier.
Threat of new Entry
New helmets can be launched by
already existing brands, even new
companies can enter
Buyer
A huge market where new bikes being
purchased everyday and pillion riders a
new target market
Not many helmets in designer segment so
huge buyer market
Porters 5
Forces
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Government support to purchase
helmets for safe driving
Rise in price of petrol, diesel
Motivation from friends and relatives
to buy our product
New innovation for helmets
market
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NBT & BT = 42,000/-
(NAVBHARAT & BOMBAY TIMES)
Digital Media = NIL (Bhartiads.co.in)
Sports magazine = 10,000/-
News channel & M TV = 4,00,000/-
Hoarding outside
showroom = 10,60,000/-
Incentive to retailers = 2% of sales
Copy right of thermo tech. = 1,00,000/-
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Serving customers
Welfare of management
Relationships with Suppliers
Responsibilities to Society
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Sales analysis
Marketing cost
Marketing-effectiveness rating review
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Setting standards based on plans
Correcting deviations from standards and
plans
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