helm society ceo round table nyc - slideshare post event

BUSINESS DESIGN THINKING Helm Society 10th May 2016, NYC

YOUR PARTNER (TABLE)

ARE YOU READY?

NEW SKILLS NEW MINDSET

NEW TOOLS

`  FROM CORPORATES

`  TO START-UPS

THREE BOOKS

SOLD OVER 1m COPIES

PUBLISHED OCT ‘14

COMING THIS FALL

WHY?

BUSINESS AS USUAL IS DEAD

BUSINESS PLANS ARE SO 1980

LESS TALK MORE ACTION

RULES AND ROLES FOR TODAY

WE ARE IN IT TOGETHER

EXERCISE 1

Warm-up exercise: Who is your customer? What problem are you solving?

Guidelines: •  Draw from the heart using the

sharpie and paper provided, don’t worry about the ART!

•  Be open and honest •  Think about the story

2mins

PRESENT TO NEIGHBOUR 1min EACH TO

WHY DID WE DO THAT?

WE’VE BEEN VISUALIZING FOR A WHILE

Marc is an experienced strategy consultant and business designer who is responsible for our office in Chicago, USA.

He supports organizations by the use of his bold strategic thinking, creative visual design and practical implementation skills.

Marc kicked off his career as a Software & Data Architect. Rapidly qualifying as a PRINCE2 practitioner he found himself leading a team of approx 40 high caliber consultants across mainland Europe centered in London. More recently, in 2008 he co-founded a UK based Innovation Consulting firm before launching our Business Models Inc operation in Chicago early 2014.

With 13+ years of consulting experience helping corporates, SME’s and energetic start-ups hubs within a wide range of industry sectors, most notably Finance, Technology & Energy, he enjoys applying his practical experience, use of visualization and authentic energy in delivering the job-to-be-done.

Marc speaks English. 23

MARC MCLAUGHLIN – Strategy Designer

I LIKE TO DESIGN & BUILD STUFF

I WANTED TO BE AN ARCHITECT

I STUDIED ENGINEERING

DESIGNED & BUILT SOFTWARE

CONSULTANCY BUSINESS

EARLY MID-LIFE CRISIS? STARTUP FEVER

SELF PUBLISHED

+ 1.000.000 BOOKS 30 TRANSLATIONS

NICE REMINDER

MICRO TO MACRO

DESIGNING BETTER BUSINESSES

WE (RE-) DESIGN BUSINESSES

CREATING RESULTS WITH TEAMS

HELP ORG’S TO HELP THEMSELVES

DIRECT RESULTS IN THE BOTTOM LINE

CORPORATES

STARTUPS

OUR INTERNATIONAL TEAM

CONTINUES TO GROW

NEW SKILLS NEW MINDSET

NEW TOOLS

NEW SKILLS NEW MINDSET

NEW TOOLS

TODAY

YOU

THINK LIKE DESIGNERS!

48

DESIGN IS NOT JUST WHAT IT LOOKS LIKE DESIGN IS HOW IT WORKS.

Steve Jobs

WHY IS BUSINESS MODELING SO POPULAR?

FREEDOM TO THINK

FREEDOM TO ACT

OUTDATED PROCESSES

OUTDATED INFRASTRUCTURE

BUSINESS ENGINE vs INNOVATION ENGINE

WE HAVE LOTS OF IDEAS!!

IDEAS ARE

CHEAP!

FORGOTTEN OUR CUSTOMERS

DISRUPT BEFORE WE ARE DISRUPTED

WHERE IS VALUE CREATED?

HOW DOES IT CONNECT TO VISION, CONTEXT AND STRATEGY

THINKING TO ACTION

THINKING TO ACTION

THIS IS A NON LINEAR

PROCESS!

THE BUSINESS MODEL

THE BUSINESS MODEL CANVAS

EXAMPLE

BUSINESS MODEL CANVAS NESPRESSO

VALUE PROPOSITION

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

The Business Model of Nespresso

Households  

Retail   Mail  Order  

Nespresso    Club  

Produc8on  

B2C  Distribu8on   Marke8ng  

B2C    Produc8on  

Produc8on   Marke8ng  

Machine  Manufacturer  

1  x  Machine  Sales  

Repe88ve    Pad  Sales  

Business  

Call  Center  

Nespresso  Stores  

Nespresso.com  

Nespresso  Machines  

Nespresso    Pads  

Patents   Brand  

Coffee   Produc8on  Facili8es  

Distribu8on  Channels  

BUSINESS MODEL CANVAS GROUND RULES

RULE Avoid writing directly on the canvas but use sticky notes instead. 1

RULE No BLAH BLAH BLAH 2

RULE Get Started!!!!! 32

Key Partners Key Activities

Key Resources

Value Proposition

Channels

Relationships Customers

Revenue Streams Cost Structure

BUSINESS MODEL CANVAS

Customer

Key Partners Key Activities

Key Resources

Value Proposition

Channels

Relationships Customers

Revenue Streams Cost Structure

BUSINESS MODEL CANVAS

Value proposition

RULE Never use Bullet Points 4

UNDERSTAND TOOL DESIGN TOOL

EXERCISE 2

Business Modeling Exercise: Map out UBER makes money today and assess +/-

Guidelines: •  Get Started! Use post-its, no writing on the

canvas! •  Starting with their Customer Segments (Paying &

Non-Paying) move through the BMC and map your current state Business Model

•  What Strengths do you see? •  What Weaknesses do you see? •  Select a Presenter! Dry run!

20mins

Presentation 2 mins PER

TOP 3 STRENGTHS

TOP 3 WEAKNESSES

WHAT DID WE LEARN?

THINK LIKE DESIGNERS!

87

DESIGN IS NOT JUST WHAT IT LOOKS LIKE DESIGN IS HOW IT WORKS.

Steve Jobs

Reid Hoffman, Founder LinkedIn

IF YOU ARE NOT EMBARRASED BY YOUR FIRST PRODUCT, YOU’VE LAUNCHED TOO LATE

88

LESS TALK MORE ACTION

LET’S CONNECT marc.mclaughlin@businessmodelsinc.com

@Marc_Mclau