hello europe: redesigning an international phone card

Hello europeredesigning an International phone Card

confusing and unusable

unnecessary decorative elements

starscircle stripe

flags gradient and stroke

photographic background

too many levels of information

irrelevant text

‘Hola Europa’ is unrelated to branding

Relevant but set in two differnet typefaces.

background photo is not relevant.

bold, all caps

looks like three different sets of instructionstoo many different typefaces

knocked out

bold italic, all caps

bold, upper and lower case

italicregular bold italic, upper and lower case

different languages take up space but don’t add clarity

‘Hello Europe’ in Spanish

‘Prepaid Phone Card’ in French, Spanish, and German

This language doesn’t appear anywhere else

Instructions for dialing in Italian, French, German, and Spanish

different languages take up space but don’t add clarity

strip unecessary elements

streamline instructions

eliminate confusing language

Univers Condensed,Bold Condensed andOblique Condensed

HELLO EUROPEGERMANY EDITION

International Prepaid Phone CardCarte Teléphonique Prépayee Tarjeta Telefonica de Prepago

Telefonkarten10

INSTRUCTIONSDO NOT INSERT IN TELEPHONE

For customer service, dial your country’s access number, choose language, and press 3.

1. Dial access number.From Germany 0800 182 7078From France 0805 305 013From UK 0800 917 5516

2. Choose your language.Press 2 to be connected to the operator to call the USA collect or with a credit card.

3. Press 1 to enter your pin.

4. Enter your pin: 833-5223-9496

5. Dial 00 + country code + area code*+ telephone number

No refunds or returns. To recharge visit www.mytravelpin.com.

*Rates may vary by destination.

simplified

reorganized

aligned to grid

HELLO EUROPEGERMANY EDITION

International Prepaid Phone CardCarte Teléphonique Prépayee Tarjeta Telefonica de Prepago

Telefonkarten10

INSTRUCTIONSDO NOT INSERT IN TELEPHONE

For customer service, dial your country’s access number, choose language, and press 3.

1. Dial access number.From Germany 0800 182 7078From France 0805 305 013From UK 0800 917 5516

2. Choose your language.Press 2 to be connected to the operator to call the USA collect or with a credit card.

3. Press 1 to enter your pin.

4. Enter your pin: 833-5223-9496

5. Dial 00 + country code + area code*+ telephone number

No refunds or returns. To recharge visit www.mytravelpin.com.

*Rates may vary by destination.

HELLO EUROPEGERMANY EDITION

International Prepaid Phone CardCarte Teléphonique Prépayee Tarjeta Telefonica de Prepago

Telefonkarten10

INSTRUCTIONSDO NOT INSERT IN TELEPHONE

For customer service, dial your country’s access number, choose language, and press 3.

1. Dial access number.From Germany 0800 182 7078From France 0805 305 013From UK 0800 917 5516

2. Choose your language.Press 2 to be connected to the operator to call the USA collect or with a credit card.

3. Press 1 to enter your pin.

4. Enter your pin: 833-5223-9496

5. Dial 00 + country code + area code*+ telephone number

No refunds or returns. To recharge visit www.mytravelpin.com.

*Rates may vary by destination.