heelprint 2.0

version 2.0

flight plan

1. who we are

2. what we came from

3. where we are

4. where we’re going

5. wrap up

who we are

adam schifter, ceotempe, azpublic relations majorspanish, music minor

fitch carrere, coogoldsboro, ncpublic relations majorentrepreneurship, inls minor

who we are

we are a student-run creative communications agency.

We’re

2.

We’re

2.(so it’s time to get serious)

what we came from

• founded in 2009 by students of the J-School

• strategic communications agency

• 65+ student staff organized by discipline

100% Passsion Driven

Heelprint Communications

what we came from

what we came from

“Heelprint Communications is dedicated to providing students at UNC Chapel Hill with the unique opportunity to gain real world public relations and advertising experience, while helping local businesses and non-profit organizations with their strategic communication needs. We are an innovative, student-run agency that aims to challenge students’ creativity while helping develop their communication skills through team-work and individual exploration. We are passionate about our work, and we are dedicated to making your heelprints stick. Let us help you. Create your heelprint.”

where we are

where we are

• new brand

• simpler mission

• smaller staff

• smarter structure

100% Passsion DrivenHeelprint Communications

old brand

new brand

“Heelprint Communications is dedicated to providing students at UNC Chapel Hill with the unique opportunity to gain real world public relations and advertising experience, while helping local businesses and non-profit organizations with their strategic communication needs. We are an innovative, student-run agency that aims to challenge students’ creativity while helping develop their communication skills through team-work and individual exploration. We are passionate about our work, and we are dedicated to making your heelprints stick. Let us help you. Create your heelprint.”

-mission statement october 2010

former mission

simpler mission

Heelprint aspires to give students a dynamic outlet to explore the fields of advertising, marketing and public relations while providing them with invaluable hands-on experience.

smaller staff

• formerly 65+ students

• currently 16 strong

• 8 guys / 8 girls

• students from around the state and country

• organized into multidisciplinary teams

• the Big Spaceship model

• 1 core team + 2 "mini-agencies"

• "Never have a team bigger than can be fed with two pizzas." - michael lebowitz

smarter structure

our clients

our clients

our culture

guided by three principles

1. produce exceptional work

2. take care of each other

3. learn from everything we do

...the rest is up to you.

Embrace tinkering.

Promote sharing.

and when things don’t go right...

Respond quickly.

questions?

thanks!