heavy duty aftermarket week 2017 highlights by john vincent

Heavy Duty Aftermarket Week 2017 Show Highlights B Y J O HN VINCE NT

Welcome to the 12th annual Heavy Duty Aftermarket Week Show (HDAW'17)

About the show

• HDAW is a four-day, multi-faceted, executive business conference specifically tailored for the independent HD Distributors and their suppliers. HDAW uniquely incorporates several beneficial elements for business development by combining expert presentations, discussions, educational sessions, over 1,600 pre-arranged supplier/distributor one-on-one meetings and a world-class product expo, over 24 hours of open networking time during meals, breaks and receptions, all roll in to one, power-packed program.

• Located at The Mirage Hotel in Las Vegas, NV

Onward to the show!

Trending

I

• #1 customer concern: correct part, right price and it’s available now

II • Whoever can deliver the goods wins

III • Do more than sell parts: customer experience is key

IV • Expect more industry changes

Highlights from Education Session B

Change now before you are forced to, leverage technology, strive for customer satisfaction and I’m not your enemy.

• David Seewark, FinditParts

Get into e-commerce to grow your business! Sell what your customers want and what solves their problem at the closest point of consumption. DO NOT spend massive funds on a domain name…invest bulk of money into sales and marketing. Balance your initiatives and find the sweet spot.

• Dana Nevins, Web Shop Manager

Adopting e-commerce & connectivity is key to growing your business

FREE TIPS and TRICKS

Good website

• Create a digital catalog that is APP, WEB and mobile friendly

Portals • Include the launch of a dealer/customer portal

More APPs

• Don’t miss out: technicians have smartphones for viewing and purchasing parts

Gateway products

• Expand your offering…If you sell “x”, then customers will ask “Do you also sell “y”?

Hands Down!

• Millennials will choose you if you are on-line

E-commerce: Brands that get it right win using the following

65% of information is consumed on mobile devices e.g. work orders and parts information

C O N TA C T M E : J O H N R O S S V I N C E N T @ G M A I L . C O M W W W. L I N K E D I N . C O M / I N / J O H N - R O S S - V I N C E N T - 7 6 1 1 6 6 2 7 /

Click here – HDAW Video Overview