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Post on 04-Jul-2015
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How will Disney measure the success of the new Shanghai Park?
• Customer Satisfaction
• Brand Recognition
• Cultural Competency
Customer Satisfaction
• Attendance
• Return Sales
• Length of Stay
• Average Spending per Guest
Brand Recognition
Getting Disney on the brain
1. Merchandise & Food Sales2. Media3. Web Activity
Brand Recognition: Merchandise & Food Sales
• Onsite Sales
• Offsite Sales
Brand Recognition: Merchandise & Food Sales
Park Sales (Onsite)
Brand Awareness
Offsite Sales
Brand Recognition
Brand RecognitionMedia
• Networks
• Movies
Brand RecognitionWeb Activity
• Facebook & Other Social Media
• Data Collection and Analytics
Improved Cultural Competency
• Absence of Protests
• Local Media Acceptance
• Popularity of Culturally-Tailored Rides
• % of Attendees that are Local
Increased Shareholder Value
Increased Shareholder Value
1.3 billion307 million
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