healthy skin is beautiful skin! - surge...
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derma e® is a Top-5 leader in the Facial Care Natural category
Family owned and operated, made in the USA, we have been formulating award-winning products for 29 years
derma e® products are based on The Free Radical Theory of Aging, as the leader in antioxidant-rich skincare, we incorporate powerful nutrients for healthy, younger skin
Our products use a gentle but effective preservative system free of parabens.
No phthalates, sodium lauryl sulfates, petrolatum, mineral oil, or artificial colors
100% vegan, gluten-free and cruelty-free
We provide full disclosure on all product labels
We use an environmentally friendly approach to ingredients, packaging & marketing; 100% recyclable packaging and manufactured with 100% wind energy
derma e® is committed to continued investment in brand with innovative product development & packaging initiatives
As a strategic partner in Beauty, we provide comprehensive training, educational material, sample & tester support, National Advertising and a strong Social Media focus: Facebook, Twitter, Goggle+, LinkedIn, YouTube, Pinterest
Purchases provide support to global communities and the environment through partnerships with Special Olympics and The Paraguay Project
Who is derma e®
Co-founder and Vice President Dr. Linda Miles (Doctor of Oriental
Medicine), creates formulations with powerful antioxidants and peptides,
using the latest in skin care research and technology.
Products are crafted in small batches with the highest quality ingredients
scientifically proven effective when applied to skin. Key ingredients:
Astaxanthin, Pycnogenol®
DMAE, Hyaluronic Acid
Alpha Lipoic, C-Ester
Pomegranate, Green Tea
Vitamins A & E
Peptides; Argireline® and Matrixyl® 3000
Bearberry, Licorice & Madonna Lily
Aloe Vera, Papaya
Niacinamide, Alpha-Arbutin
Salicylic Acid, Tea Tree
derma e® natural skincare:
solutions that work
Key Platforms for Specific Demographics
Topical antioxidants are the fastest, most effective way to counteract skin’s
age damage caused by free radicals. Our collections include solutions for all
skin conditions; loss of firmness and elasticity, fine lines and wrinkles, uneven
pigmentation, blemish-prone, dehydrated, sun-damaged and sensitive skin.
“Beauty” Best Sellers
1. Microdermabrasion Scrub: exfoliate and re-texture (#1 selling product)
2. Age-Defying: wrinkles and environmental damage
3. Hydrating with Hyaluronic Acid: deep hydration
4. Firming with DMAE: firms sagging skin
5. Evenly Radiant®: skin brightening and Hyperpigmentation
6. Very Clear®: blemish prone
7. Deep Wrinkle Reverse with Peptides Plus®: deep lines and wrinkles
8. Soothing Pycnogenol®: sensitive skin
9. Refining with Vitamin A: pore refining and oily skin
10. Therapeutic skin treatments: Scar Gel, Skin Lighten Natural Age Spot Crème,
Vitamin E Skin Oil 14,000 I.U.
Award-winning Products
• Winner! 2012
– Whole Foods Magazine
– Best Skin Care Products
• Winner! 2012 Better Nutrition
– Best of Natural Beauty Award:
– Psorzema® Crème
• Winner! 2012 Delicious Living
– Best Facial Skin Care:
– Hyaluronic Acid Rehydrating
Serum
• Winner! 2011 Taste for Life
– Best Gluten-Free Essential:
– Hyaluronic Hydrating Mask
• Winner! 2011 Natural Health
– Editor’s Pick Award:
– Tropical Solutions™ Anti-Aging Eye
Crème
• Winner! 2011 Better Nutrition
– Best of Natural Beauty Award:
– Vitamin A and Green Tea Crème
• Winner! 2011 Natural Health
– Editor’s Pick Award:
– Tropical Solutions™ Anti-Aging Eye
Crème
• Winner! 2011
– Whole Foods Magazine
– Best Skin Care Products
• Winner! 2011
– Taste for Life
– Best Personal Care Company
• Winner! 2011 Taste for Life
– Best Facial Scrub:
– Fruit Enzyme Facial Scrub
• Winner! 2011
– Whole Foods Magazine
– Best Skin Care Products
• Winner! 2011 Delicious Living
– Best Exfoliant:
– Microdermabrasion Scrub
• Facial care continues to demonstrate strong double digit growth as the
largest subcategory in skincare
• derma e® is a Top-5 brand in the Facial Care category & a key growth
contributor
Facial Care – Natural Channel
Current Dollars $ % Chg
Unit %
Chg
% Promo
Units
Max %
ACV
Max %
ACV Pt
Chg
Current
TDP Dollars/TDP $ SPP
$ SPP %
Chg
Total US - Natural Channel
TOTAL FACIAL CARE $11,182,605 10.3% 9.3% 38% 87 1 14,928 $749 $1,597,515 (5.5%)
MYCHELLE $1,118,942 11.0% 3.2% 62% 59 4 1,230 $910 $58,892 11.0%
DERMA E $994,576 4.9% 4.3% 53% 69 6 1,176 $846 $66,305 4.9%
DR HAUSCHKA $915,106 0.2% (1.2%) 19% 40 1 505 $1,810 $114,388 12.7%
AVALON ORGANICS $767,722 6.6% 9.0% 48% 72 8 990 $776 $23,264 6.6%
ALBA BOTANICA $636,606 1.9% 10.2% 30% 60 (4) 1,008 $632 $19,894 11.4%
ACURE ORGANICS $564,479 191.8% 204.8% 52% 58 33 585 $965 $14,855 30.6%
BURTS BEES $535,131 (0.1%) 2.3% 14% 60 (1) 1,056 $507 $25,482 19.0%
AUBREY ORGANICS $460,515 (13.0%) (13.2%) 43% 66 0 857 $538 $30,701 10.2%
DEVITA $445,368 19.4% 20.2% 52% 49 6 392 $1,137 $29,691 11.5%
ANDALOU NATURALS $391,936 161.7% 175.4% 49% 50 23 569 $689 $21,774 103.5%
Current 12 Weeks Ending 4Wks End 2012-Nov-24
NEW - FEBRUARY 2013
Evenly Radiant® BB Crème
Beauty Balms
Diminish the look of imperfections in one step with NEW Evenly
Radiant® BB Crèmes with SPF 25.
Joining the Evenly Radiant® skin-brightening line, these multifunctional mineral beauty balms provide flawless coverage for a fresh, smooth complexion. Fortified with mineral pigments,
anti-aging antioxidants, wrinkle-fighting peptides and an Intensive Skin Brightening Complex.
Provide light-weight color-correcting coverage.
Help conceal, even skin tone and brighten skin.
Hydrate and protect skin from sun damage.
Reduce and prevent the visible signs of aging.
Promote healthy skin tone, texture & radiance.
Provide flawless coverage for a fresh, smooth complexion.
Key Ingredients
Intensive Skin Brightening Complex
Peptides Matrixyl® 3000 and Argireline ®
Natural Iron Oxide Color-Correcting Pigments
Vitamins C and E
SPF 25
BB Crème = Moisturizer + Primer + Sunscreen + Foundation + Anti-Aging Crème
THESE ADVANCED BEAUTY BALMS ARE AVAILABLE IN
LIGHT AND MEDIUM TINTS
NEW - FEBRUARY 2013
Multi-Benefit Beauty Oils
Hydrating Facial Treatment Oil
With Organic Argan and Marula Oils
• 100% pure plant oils provide a concentrated boost
of intensive moisture
• Helps prevent the premature signs of aging
• Supports moisture retention for healthy tone and
texture
• Promotes rehydrated, healthy, younger-looking skin
Soothing Facial Treatment Oil
With Organic Argan and Jojoba Oils, plus Kukui Oil
• 100% pure plant oils calm, soothe and ease skin
discomfort
• Gentle, light calming care helps diminish redness
and blotchiness
• Comforts and protects skin with a blanket of rich
moisture and nutrients
• Ideal for all skin types especially sensitive, red,
easily irritated skin
Skin, Hair and Nail Oil
With Organic Argan and Jojoba Oils, plus Kukui Oil
• 100% pure plant oils restore natural glow from
head-to-toe
• All-in-one body treatment:
– Absorbs easily and penetrates deeply to
revitalize
– Nourishes and moisturizes skin, hair and nails
– Provides light, nutrient-rich anti-aging skin
moisture
– Fortifies hair, boosting shine, softness and
taming
Age Reverse Collections
Age-Defying with Astaxanthin and
Pycnogenol®
Reduces look of environmental
damage & smoothes lines and wrinkles;
includes two powerful antioxidants -
Pycnogenol® is 50 times stronger and
Astaxanthin is 500 times more powerful
than Vitamin E. Alpha Lipoic, C-Ester,
Green Tea, Vitamin A
Deep Wrinkle Reverse with Peptides Plus®
These revolutionary double-action
crèmes include powerful peptides plus
antioxidants, Matrixyl®. to smooth
wrinkles; Argireline® to relax deep lines
for younger looking skin. Vitamin A & E,
C-Ester, Green Tea
Firming with DMAE
Firms skin, reduces facial sag, improves
elasticity. Vitamin E & A, Alpha Lipoic,
C-Ester
AGE REVERSE
Skin Brightening
Evenly Radiant® with Intensive
Skin Brightening Complex
and Madonna Lily
For skin that appears dull or has
uneven pigmentation, sun
damage, age spots or freckles,
fine lines and wrinkles.
Formulated with an Intensive Skin
Brightening Complex rich in
Madonna Lily, Bearberry, Vitamin
C and Niacinamide to target
uneven skin tone and
discoloration. Fortified with anti-
aging antioxidants, these
formulas promote a brighter,
younger-looking complexion.
Green Tea, Licorice, Alpha-
Arbutin
AGE REVERSE
Exfoliate & Re-texture Microdermabrasion Scrub
A salon skin treatment alternative;
Dead Sea Salt & silica rich Volcanic
Sand soften and smooth for salon
results. Grapeseed Oil, Kaolin Clay,
Sweet Almond and Sweet Orange
Oil, Irish Moss
*Available in Spa professional size, 8 oz
Exfoliating Scrub with Fruit Enzyme
Dead Sea Salt draws out impurities
and Papaya Enzymes & Apricot
Seed Powder exfoliate dull aging
cells. Sea Kelp, Green Tea, Aloe
Exfoliating Mask with Fruit Enzyme
Deep cleansing mask combines
Dead Sea Salt, Sea Kelp & Green
Tea to detoxify, absorb access skin
oils and rejuvenate skin.
Chamomile, Aloe, Papaya
FIRST SIGNS OF AGING
Deep Hydration
Hydrating with Hyaluronic Acid
The “moisturize magnet” is blended
with skin vitamins, botanicals and
antioxidants for dry, dehydrated
skin. Instantly softens and smoothes
while hydrating and plumping,
gently smoothing away wrinkles.
Hyaluronic Acid, Green Tea, C-Ester,
Vitamin A, Vitamin E, Allantoin,
Witch Hazel, Papaya, Aloe
Spa Professional Sizes
Hydrating Cleanser, 16 oz
Hydrating Mask, 8 oz
FIRST SIGNS OF AGING
Refine, Brighten, Smooth
Refining with Vitamin A
Also known as retinol or retinyl
palmitate is commonly
referred to as the “Skin
Vitamin”. Although Vitamin A is
an antioxidant, it is best known
for speeding up cellular
renewal to reduce
appearance of fine lines and
wrinkles and skin irregularities.
Formulated with Glycolic Acid;
to refine, brighten and smooth.
Witch Hazel, Willow Bark,
Papaya, Marine Plan Extracts,
Green Tea.
Sensitive Skin
Soothing with Anti-Aging
Pycnogenol®
Specially formulated for sensitive,
easily irritated skin, the Soothing with
anti-aging Pycnogenol® formulas
are fragrance-free and help
prevent and reduce the look of
aging while calming skin.
Formulations combine anti-aging
and soothing Pycnogenol® with
vitamins and botanicals to deliver
essential nutrients for healthy,
younger-looking skin.
Ideal for easily irritated, red or
sensitive skin. Green Tea,
Lemongrass, Chamomile, Aloe,
Vitamins C, E & A
Blemish-Prone Skin Very Clear® with Tea Tree
and Willow Bark
Very Clear skincare system utilizes a
unique Anti-Blemish Complex of
Salicylic Acid, Tea Tree, Willow Bark,
Rosewood, Lavender and
Chamomile, proven to be as
effective as over-the-counter
products but with fewer side effects.
This unique system is specifically
formulated to work together to help
resolve blemishes, reduce redness,
restore skin health and prevent
future breakouts.
Youth Protection Vitalizing with Tamanu and Pomegranate
Helps maintain healthy skin and
prevent the premature signs of
aging. Enriched with tropical
Tamanu Oil, Pomegranate, Green
Tea, CoQ10 and Vitamins A, C and
E, these formulas protect and
nourish for a soft, smooth
complexion.
Therapeutic Topicals
Effective formulations blends
together botanicals, vitamins and
natural remedies to help treat
common conditions such as scars,
scaling, flaking or itchy skin, spider
veins, age spots, discolorations,
aching extremities and joints, and
deeply cracked skin. Top sellers:
Scar Gel
Skin Lighten Natural Fade and Age
Spot Crème
Vitamin E Crème
Skin Solutions
15% off Wholesale Price
Beauty Pre-packs
Age-Defying with Astaxanthin and
Pycnogenol® Beauty Pre-Pack
2 ea Age-Defying Facial Cleanser, 6 oz.
2 ea Age-Defying Balancing Toner, 6 oz.
2 ea Age-Defying Day Crème, 2 oz.
2 ea Age-Defying Night Crème, 2 oz.
2 ea Age-Defying Eye Crème, .05 oz
2 ea Microdermabrasion Scrub, 2 oz
10 ea Foil Sample Packs
15 ea Tri-fold Brochures
Counter Display Unit
Hydrating with Hyaluronic Acid
Beauty Pre-Pack 2 ea Hydrating with Hyaluronic Acid Hydrating Cleanser, 6 oz
2 ea Hydrating with Hyaluronic Acid Day Crème, 2 oz
2 ea Hydrating with Hyaluronic Acid Night Crème, 2 oz
2 ea Hydrating with Hyaluronic Acid Rehydrating Serum, 2 fl oz
2 ea Hydrating with Hyaluronic & Pycnogenol® Eye Crème, .05 oz
2 ea Microdermabrasion Scrub, 2 oz
10 ea Foil Sample Packs
15 ea Tri-fold Brochures
Counter Display Unit
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