healthcare professionals on twitter
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Prepared for a presentation at Stanford Medicine X 2014. Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0). This data is provided without warranty. All data was compiled from an export of Creation Pinpoint profiles, obtained on August 6th, 2014.
For further information or to request copies of this poster, please contact the authors on (646) 825-3085, via email at info@creationhealthcare.com, or write to us at Creation Healthcare, 405 Lexington Avenue, Chrysler Building, 26th Floor, New York 10174. Research. Strategy. Consulting.
338,130,091 Twitter Tweets
295,872 average Tweets per day
135,578,188Twitter followings
100,625healthcare professionals
Analysis of the online networking activities of 100,625 globally distributed healthcare professionals (HCPs) on Twitter indicates an increase in their use of public social media for clinical and professional purposes
SEEK
VALIDATE
LOCATE
ANALYZE
CLASSIFY
IDENTIFY
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Using a proprietary algorithm, ‘potential’healthcare professionals are discovered whoACT like an HCP, CONVERSE like an HCP,and APPEAR TO BE RESPECTED as an
HCP by their peer group social network.
With more than 70 million social media and web-based sources, we first seek to findHEALTHCARE PROFESSIONALS within the noise of other conversation by crawlingthe Internet and medical communities.
A Data Quality Team manually reviews each and every HCP profile to assess whether it is a useful and VALID PROFILE for further analysis. Each HCP is ‘hand-picked’.
Using a custom ontology, automatedalgorithms seek for evidence of a
PROFESSIONAL ROLE or interest.This includes area of work and HCP type.
Using a 10-step rule-based process, location data is analyzed to DETERMINE LATITUDE AND LONGITUDE. For this study, 86.79% of authors had sufficient location data in public channels to be positioned on the map.
Once all HCP profiles have been processed,further analysis of behavioral and peer connections
takes place using SOCIAL NETWORK ANALYSISand big data aggregation techniques.
METHODOLOGY
c r e a t i o nPINPOINT
®
HEALTHCARE PROFESSIONALS USING TWITTER
<1% Arabic
~1% French
~1% Spanish96% English
All languages45%
North America
of all HCPson Twitter
2,800tweets
1,664followers
1,491days on
Healthcare professionals average:
5% Galician
13% English
19% Portuguese
56% Spanish
All languages13%
South America
HCPs on Twitter
4,886tweets
1,061followers
1,516days on
Healthcare professionals average:
5% French
6% Dutch
19% Spanish
57% English
All languages22%
Europe
HCPs on Twitter
2,752tweets
749followers
1,359days on
Healthcare professionals average:
~1% Indonesian
5% Chinese
36% English
45% Japanese
All languages17%
Near/Far East
HCPs on Twitter
5,183tweets
2,002followers
1,459days on
Healthcare professionals average:
~1% Arabic
~1% Spanish
~1% Japanese
95% English
All languages2%
Oceania
HCPs on Twitter
2,799tweets
931followers
1,379days on
Healthcare professionals average:
0.3
0.6
0.9
1.2
1.5
Average Tweets per day
Average Tweets Average Followers
% of all Tweets% of all HCPs
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
0.3
0.6
0.9
1.2
1.5
HCP types
Nurse
Physician
Surgeon
Emergency
Psychologist
Dentist
Pharmacist
Dietitian
Nutritionist
Cardiologist
Behavior DistributionOther
Oceania
South America
Near/Far East
Europe
North America
View the movieshowing growth over time...
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