healthcare insights callum bir deloitte disruptive innovations in hc
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Disruptive Innovation
in HealthcareCallum Bir
Director,
Life Sciences & Healthcare
1
Disruptive Innovation
2
What Citizens want?
Interest in online tools and services and in
tools and aids to support self-managed care
3
Patient ledAnd why can ‘t
we book appointments
with PcP / Hospitals?
Growth drivers
• 20% of all new phones sold is smart-phone
• Asia has fastest growing affluent class and
middle class
• Largest % current customer segment
• 2% apps on HC and 7% on Life Style
Barriers
• Does not address broad population (for now)
• Significant gaps in adoption of technology in
provider settings
4
Self-Care
Growth drivers
• Downloads of Healthcare iPhone apps
• Emerging patient portals and pilots across the
region
Barriers
• Lack of awareness of benefits
• Data Governance, Ownership, and regulatory
frameworks still needs to be worked out
• Lack of Sustainable business models
• Still in early stages of development
Technology-enabled self-care
5
Chronic Care Lifestyle
Growth drivers
• Increased access to healthcare and health-
related information, particularly for hard-to-
reach populations
• Increase mobile (voice) coverage and adoption
Barriers
• Relatively untapped market
• Limitation on care delivery on phone
http://www.youtube.com/user/ProjectHealthDesign#p/u/16/VNdkgOuui00
Regular follow-up, Mobile Monitoring ,
Lifestyle choices for chronic patients
6
Evidence Based Care
Growth drivers
• Significant innovation in Med Tech industry
• Rapidly growing Chronic Disease patients in
Asia
• Improved ability to diagnose and track diseases
Barriers
• Lack of complete end-to-end operator service
• Largely Silo approach till date
http://www.youtube.com/user/ProjectHealthDesign#p/u/12/rYkuswN8wMY
Personal monitoring device to alert
and guide to make improvements
in health or treat a condition.
7
Prevention of Chronic Diseases?
< 20 % of high risk citizens participate in wellness programs
8
Keeping Healthy Use of applications is expected
to increase threefold by 2012
(=600 mil applications)
Growth drivers
• Payers are most interested to keep people
healthy!
• Technology enabled incentive / rewards to
change behavior
• Expanding Wellness market (eg, spa, yoga)
Barriers
• Still a relatively small market today in Asia
despite high growth
9
ChallengesTrust & relationship Technology
Fin. Alignment Govt Alignment
10
Privacy concerns diminishing …
Concern about privacy of Health information stored online
Technology will change lifestyle of
chronic care patient and enable self-care....
2. Social Networking
12
Facebook drives more traffic online than Google
13
Compare hospitals & doctors?
Percent who compare physicians and hospitals before making a selection and
most trusted sources of medical information compared to other sources
14
FacebookBuilding fan pages for specific causes,
organizations or products; sharing
recreation-oriented campaigns
15
YouTube Posting educational videos
and testimonials
16
TwitterDoctors & Citizens access
most latest from trusted sources.
Less is more..
.
17
Linked-inRecruiting talent,
announcing staff news
18
Challenges
Risk and liability Trust Resources
Transiting from Patient Oriented Care to
Consumer Model of Care ….
Disruptive Innovation
in HealthcareCallum Bir
Director, Life Sciences & Healthcare
+65 9100 1595 cbir@deloitte.com
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