health & wellness insight
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Thank you.
Slide 1 © Fjord 2012 | Confidential
Digital transformation in the Health and Wellness domain
October 2012
Slide 2 © Fjord 2012 | Confidential
Contents
1 Briefly about Fjord
2 Health and wellness challenges
3 Large digital trends
4 New digital dynamics in health & wellness
5 Inspiration and insights
6 Early ideas
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Briefly about Fjord
1
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At Fjord we do service design
We create useful, effective, and desirable services that people love.
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We connect people and technology
Human needs, actions, and behaviour
Devices, networks, software, sensors
and data
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Some of our clients
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Examples of our work in the domain
E-Tech Awards Winner 2012
We’re collaborating with Harvard Medical School to re-imagine the universal Pediatric Growth Chart
We’re working with Adidas on two sensor-based wearable fitness solutions in their MiCoach range
We’re working with this start-up to bring their high-performance athlete service to the masses
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Health and wellness challenges
2
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An aging population
Today, people aged 65 years or over in the EU
18%By 2060 the share will be
30%
Workforcedecreases, leading to
less incomefor society, while the
healthcare costs
increase
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Bad lifestyles & chronic disease
1 Billionof the world’s population is overweight
300Millionof these 1 billion
people areclinically obese
50% increasein diabetes in the UK
in the last 5 years
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Age impacts what we care about
25 50 75
Look better
Live healthier
Prevent disease
Treat disease
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Some needs are universal
“In the 19th century health was transformed by clean and clear water. In the 21st century health will be transformed by clean, clear knowledge.”
Sir Muir Gray
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A shared driver for people & society
fromreactive
health management
toproactive
health management
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Digital trends
3
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Digital transformation waves
1990’s 2000’s 2010’s
Desktop web
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Digital transformation waves
2010’s1990’s 2000’s
MobilityDesktop web
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Digital transformation waves
1990’s 2000’s 2010’s
Mobility Living servicesDesktop web
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Digital transformation waves
1990’s 2000’s 2010’s
Mobility Living servicesDesktop web
Com
ple
xit
y
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The living services wave
New devices and connected sensors enable the capturing of massive amounts of highly fluid data.
• Living entities – living and evolving entities. We need to design for fluidity and change.
• Built for and around people – built around people and their lives, adapting to context and needs.
• Natural interfaces – go beyond click & touch, to voice, gestures, info from body sensors, etc.
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“People ask me what Web 3.0 is all about. It’s about the web of sensors”Tim O’Reilly
The biggest enabler is sensors
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“Re-imagination of nearly everything powered by New Devices + Connectivity + UI + Beauty”Mary Meeker of KPCB
Image: http://gigaom2.files.wordpress.com/2012/05/eq7g4601.jpg
Digital is transforming the world
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Disrup
tion
Finance
Disrup
tion
Education
Disrup
tion
Retail
Disrup
tion
Telecom
Traditional industry verticals are often inward-looking.
The disruption starts from a broader consumer-led domain.
Image: http://www.flickr.com/photos/eatingoutloud/3451406160/sizes/z/in/photostream/
Disrup
tion
Medical
The medical sector is a prime example of this.
Mary Meeker estimates the ‘re-invention’ market impacted to have a turnover of over $35tn.
Digital and mobile disruption
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New digital dynamicsin the health and wellness domain
4
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Quantification for everyone
The world of logging apps and sensor-enabled devices is looking to the mainstream, and the pursuit of well-being for everyone.
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Specialist equipment consumerised
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The chart fatigue challenge
For people who start monitoring themselves, initially it’s interesting to see the raw data. But the novelty wears off. When you need to move from achieving a goal to maintaining a level, chart fatigue easily kicks in.
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Who will own and access our data?• Will your hospital or doctor
own your medical data?• Will the cloud masters own
your data?• Should it belong to all of us?
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“The patient is the most underused resource in medicine”e-Patient David deBronkart
Tim O’Reilly
A communication gap between healthcare pros and patients
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The risk of a doctor–patient gap
DOCTOR PATIENT
Most healthcare professionals have not adopted new digital tools at work.At the same time people’s expectations are changing.
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We evolve – From Homo Sapiens…
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…to Homo Cumulus
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Inspiration and insights
5
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WISDOM
KNOWLEDGE
INFORMATION
Raw data is not sufficient
UNDERSTANDING
DATA
CO
NTEX
T
understandingrelations
understandingpatterns
understandingprinciples
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Adding meaning
BEFORE
AFTER
Wired magazine redesigned the blood test results sheet to make it more meaningful.
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Adding meaning
Test Name In Range Out of RangeReference Range LabCHOLESTEROL 211
125-209 mg/dL 63
BEFORE
AFTER
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Good data visualisation is critical
The age of Big Data is upon us. This is certainly the case in health and wellness. But a challenge that needs to overcome is to not only present data, but also make it meaningful and actionable.
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In wearables, style & fashion matter
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The wrist is the next frontier
The surge in smart watches successfully funded is increasing. There is however still a quest for the killer app. MetaWatch and TouchWatch are funded, but nowhere at the level of Pebble’s $10M Kickstarter record. The Fuelband is seen on the wrist of many – people like it, but everyone complains about inaccuracy.
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Sensors get lost and washed
One clear drawback of the wearable sensors that are clipped onto our cloths, is that we tend to forget them, lose them, or destroy them in the laundry machine.Sensors that are worn on your skin or are embedded in the smartphone are less likely to be lost or forgotten.
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Open wellness platforms emerging
Data siloes is a real problem for users and healthcare professionals alike. Open activity collection platforms are seeing the daylight. Fluxtream and Health Graph are very interesting as they allow both read and write. Withings has launched a new wellness coach allowing you aggregate a range of services and sensors from Zeo to Bodymedia. Macaw from USPM is also moving towards aggregation.
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Creating rituals and habits is hard
3. EDUCATION
2. ENFORCEMENT
1. ENGAGEMENT
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A potent service design combo
Wearable sensingWearable sensing Minimal
personal input
Aggregated meta data presented in
motivational form
Wellness transformation
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Early ideas
6
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• DIGITAL PHARMA•
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• CUSTOM DESIGNED DRUGS •
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• HOME PRINTED DRUGS •
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• THE SOULMATE•
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• THE DEVICE •
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• POCKET X-RAY •
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• DIAGNOSE OTHERS •
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• DIGITAL JEWELLERY •
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• GLANCEABLE •• AND AMBIENT •
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• COMMUNICATION •
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• DIGITAL REAL-WORLD GAMING •
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Games are becoming ‘real’ again
PHYSICAL ACTIVITY
GEOCACHINGExercise: Modest
KINECTExercise: Low
ZOMBIES RUNExercise: High
Promotions, like the Fjord-designed app for Batman ‘The Dark Knight Rises’ can also challenge the users to physical activity – for example movements in their city to attack or defend it.
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• REAL DIGITAL SOCCER •
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• DIGITAL RITUALS •
EXAMPLE EXISTING RITUALS TO BUILD ON
• Getting up• Weighing oneself• Brushing teeth• Looking in the mirror• Taking a shower• Having a cup of tea or coffee• Running / biking• Sunday breakfast• Setting alarm when going to bed• Getting into the car or on board the bus/train/tram• Going to bed
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TONGUE PICTURE AND SKIN MOLE CHECK
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TOOTHBRUSH FOOD AND NUTRITION FEEDBACK
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ECG AND BLOOD PICTURE
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Thank you.
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Thank you
www.fjordnet.com | @fjord
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