health & fitness case study

The concepts and creatives shown here are the intellectual proprietary of Xebec Communications Pvt. Ltd. and may not be used without prior consent. All concept images shown in the presentation are merely indicative. For final artwork images needs to be bought or photographed.

Gold’s Gym

• Handled the account for over 5 years• From just a few centres in Mumbai it

grew to an all India brand with over 50,000 members

Urbounce

• Created a new positioning

Inspiring and sustaining fitness communities

• Helped them build an entire brand Ecosystem around that

We started when they had about 250-300 members – today they have grown

to over 1000 members

They conduct a Happy Hearts Marathon – - Name given by us.

- Last year 450 registrations for the marathon

-This year, registrations shot up to 850 - Implemented our suggestions like

promotions and leaflet distribution and also social media and Whatsapp marketing

- December and January are slack months for the fitness industry. Enquiries hardly come.- Through the new positioning campaign –

inspiring and sustaining fitness communities walk-ins tripled

- As opposed to 2-3 walk-ins per day during this period last year, the walk-ins increased

to 7-8 per day

Creative Showcase

Urbounce Gym, Pune

Trial Coupon

Communication for Marathon

Internal branding posters for competitions

Internal branding panels

Happy Hearts Marathon posters

Diwali Communication

Annual membership campaign

Communication for Senior citizens’ membership

FB Posts

FB Posts

Certificate for events

Certificate for events

Talwalkars Pune

Reborn campaign

Pirnt ads

Standees

Entrance arch at Gym

Branded T-shirts