health fit sherpa june 3pdf

Using  Social  Media  to  grow  your  Health  /  Fitness  Business  

Bill  Pryor,  Business  Development  Director  NCI  /  HealthfitSherpa          bpryor@nci.com  

Network Communications Inc.

Based in Atlanta with operations throughout the country, NCI is a leading publishing and media content producer. Through it’s Sherpa operations group launched in 2008, NCI is currently providing over 1000 small and mid-sized companies with social media marketing programs

Custom, turnkey internet marketing services

1) Social media explosion

2) Social media marketing in health & fitness

3) Key success factors

4) HealthFit Sherpa solution

Social Media

38 Years

13 Years

4 Years

3 Years

Years  to  reach  50  million  users  

SOCIAL MEDIA EXPLOSION

Exhibit A: Facebook Growth

“44% of Internet users visited a social network at least monthly in 2009”

“85% of social media users thought companies should interact with their consumers through social media” “Nearly 6 out of 10 Americans who use social media interact with companies on social media sites”

“The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”

SOCIAL MEDIA EXPLOSION

Exhibit A: Facebook Growth

Social Media: “the highest level of Internet marketing”

BRANDING +

FINDABILITY +

ENGAGEMENT

FINDABILITY

BRANDING

Web  site   Facebook  

Twitter  

Other  Soc.  Id’s  

Blog  

Q: Why social media for my fitness business?

1) Low-cost

2) High-impact

3) Competitive advantage

4) Community emphasis

Google Rank

Web Traffic

Engaged Community

New Clients

Retention

Referrals

Key for today’s fitness business:

Fitness  Industry  Example  

Fitness  Industry  Example  

Power  of  Loyal  Clients  with    Social  Media  Tools  

         “…..Not  all  customers  are  into  this  stuff…….  But  a  small,  passionate  and  fast  growing  group  ARE  into  this.  And  those  people  are  disproportionately  important  because  they  are  those  key  “connectors”  or  “engagers”  …..They  can  turn  into  obsessive  evangelists  for  your  business…”    

Example:    Viral  Return  and    Engaging  Social  Media  Users  

 “          ……One  of  our  customers,  a  heavy  social  media  type…asked  to  use  our  facility  to  run  a  charity  fundraiser  —  and  mention  it  in  our  Facebook  fan  page  ……..When  I  agreed,  she  posted  a  compelling  video  on  You  Tube  that  ended  up  on  our  Facebook  page  and  got  a  number  of  other  customers  heavily  involved.    

             Further  the  local  cable  channel  saw  the  post,  as  did  the  local  paper  and  both  did  stories.  The  thing  spiralled  in  various  ways  as  others  picked  up  and  posted……  

Keys to Success

1)  Frequent fresh content

2)  Community engagement

3) Consistent delivery

3) Multiple platforms

4) Ongoing outreach / recruitment

A custom, turnkey Internet marketing tool for the health and fitness industry.

For a low monthly fee, HealthFit Sherpa will develop and execute a complete social media program for a new kind of Internet

marketing presence.

We eliminate the risk, time expenditure, expense, and complexity of using these tools.

Custom, turnkey internet marketing services

1)  A custom blog, Facebook fan page and Twitter account are set up and linked together under your company name.

2)  Twice a week, your assigned “online community manager” posts fresh, relevant content to the blog and out to Facebook & Twitter

3)  Network and comments are monitored, SEO practices administered, updates and maintenance, follower recruitment

4)  Metrics and reporting, on traffic, audience interaction, leads, referrals

HealthFit Sherpa What exactly is it?

1)  Intake interview to learn your business, capture your company’s “look and feel”

2)  Blog, FB & Twitter accts created, URL mapping website integration, production issues

3)  Online community manager oversees “outreach” and begins day to day execution - 2 posts per week - liasion to your company - SEO, community development - metrics reporting

HealthFit Sherpa Set-up Process

HealthFit  Sherpa  content  

 Customized  Blog  Look  and  Feel  • Customized categories and posts

• Two posts a week

• Email list building and lead capture

• Participate as much as you like

HealthFit  Sherpa  content  

“Curated”  from  the  web,  posted  by  us  (relevant  topics  selected  by  you)  

and  /  or  

Company  news,  information  events  and  promotions    (posted  by  us  or  by  you)  

Why outsource this?

HealthFit Sherpa saves you time, does the “heavy lifting”

-  Saves you time --- program goes on “auto pilot”

-  Eliminates risk and learning curve of using these tools

-  Updates and adapts as systems evolve

-  Assures fresh, frequent content activity

-  Executes SEO and tagging

-  Provides regular reports

HealthFit  Sherpa  Summary  

Turnkey social media marketing solution

- Low monthly fee: $495* - Simple, powerful, customizable - Dedicated account management

Benefits for your business

- Higher search engine visibility - More web traffic - More leads - Increased referrals and word-of-mouth - Enhanced connection with customers - More sales

* 10% charter discount until July 15 ($345 p/mo)

HTTP://healthfitsherpa.com

Bill Pryor bpryor@nci.com

781-254-3677

For more information or getting started

Metrics Reports

Blog Activity - unique visits - avg. time on site - page views

Traffic sources - organic - facebook - twitter - direct

Leads (phone calls)

Website traffic

Search rank