hbr hulu case study analysis

Hulu: An Evil Plot to Destroy the World? Sheryl Kantrowitz, sherylk@temple.edu

NOTE: Please see the following FOUR slides for ‘close-ups’ section-by-section.

GOVERNANCE

USERS/ BENEFICIARIES

REGULATORY+

INFLUENCERS

PROVIDERS

CONTENT PROVIDERS

SUBSCRIBERS

THE ECOSYSTEM OF TV EVERYWHERE

WIRELESS, CABLE + SATELLITE OPERATORS

TV STREAMING SERVICES

CONTENT PROVIDERS SUBSCRIBERS

THE ECOSYSTEM OF HULU

WIRELESS, CABLE + SATELLITE OPERATORS

THE ECOSYSTEM(s)

STRENGTHS WEAKNESSES

● content accessibility● overs DVR-type

functionality● flexibility of devices● may use from

different locations ● can customize which

‘channels one subscribes to’

● on-going subscriptions with various providers

● advertising ● cost

● share with friends / embed as a player in sites

● flexibility of devices● may use from

different locations ● basic = free

● advertising● Hulu Plus = cost

RICH PICTURE OF HULU

Original Content Providers (HBO, Netflix, SHOWTIME, Starz, etc.

Late to market with original programming

21st Century Fox, theWalt Disney Company and NBCUniversal OWN HULU and produce much beloved content viewers love (outside of Hulu streaming)

Users / Subscribers

restrict supply (# of episodes + release date)

A new disruption for Hulu would be if networks and

cable channels that they have not yet signed on to

provide content via Hulu launch their own TV

Everywhere Apps beforehand. This could prohibit their

interest in adding their content to Hulu’s system.

Thank you. Sheryl Kantrowitz, sherylk@temple.edu