hbl swot analysis

Presentation On HBL

Introduction to Bank:

Habib Bank Limited commonly referred to as "HBL" and headquartered in Habib Bank Plaza, Karachi, Pakistan, is the largest bank in Pakistan. The bank has a network of over 1500 branches and over 1300 ATM(S) in Pakistan and 55 branches worldwide. HBL has the largest domestic branch network with 1,400 branches and is present in 25 countries across five continents.

History of Bank

HBL was recognized in 1941 in Mumbai (India) by Mr. Ismail Habib. It was the first bank founded by a Muslim family in India. In the beginning the number of its branches was 12.HBL established operations in Pakistan in 1947 and moved its head office to Karachi. First international branch was established in Colombo, Sri Lanka in 1951

“Enabling people to advance with confidence and success”

“To make our customers prosper, our staff excel and create value for shareholders”

Objectives of the HBL

• To provide best services to its customers.• To provide the facility of micro financing.• To provide the facility of corporate financing.• To strengthen the economy of Pakistan.• To maximize the profit of the bank.• To recover the bad debts.

Organizational chat:

Departments of HBL

• Human Resource Department• Functional Department• MDI Department• Overseas Operation Department• Pak Account Department• Foreign Exchange Department• Audit Department

SWOT Analysis

 STRENGHTS

• NAME STRENTH (good will)• WIDE RANGE OF SERVICES• ATM FACILITY• BANK FOR ALL

WEAKNESSES

• LESS TRAINED STAFF• ONLINE BANKING• MASTER CARD• WIDE AREA TO HANDLE• LIMITED PERSONAL LOAN• ADVERTISING CAMPAIGNS• LACK OF INFORMATION TECHNOLOGY• OVERLOAD WORKING ENVIRONMENT

OPPORTUNITIES

• COST REDUCTION• MASTER CARDS • IMPROVED PROMOTIONAL TECHNIQUES• COOPERATION WITH OTHER BANKS

THREATS

• DE - MOTIVED EMPLOYEES • REDUCED AREA NETWORK/BANKING

NUMBER OF COMPETITORS

• Soneri Bank• City Bank• National Bank of Pakistan. • Allied Bank limited• United Bank Limited.• Askari Commercial Bank Limited

Human Resource Department of HBL

• The HRM department plays an important role in value of HBL. HBL has very active and one of the best HR department in Pakistan as well as worldwide.

Functions of Human Resource Department HBL

• Analyse work and planning for people.• Recruitment• Staffing• Work place training• Performance management• Managing careers• Pay& incentive system• Employee benefit plans• Maintain relation with unions• Employee assistant programmer

Human Resource Process:• Recruitment and Selection• Training and Development• Performance Management and Appraisals• Compensation• Employee relations

Recruitment and Selection

The recruitment and selection process starts with employment planning. This process includes deciding what positions the firm will have to fill, and how to fill them

Recruitment Strategies:

• HBL uses the Suitability or Right person approach for its recruitment or selection processes

• They focus on job descriptions first create it according to the job specification.

• In Suitability method it always relies on the job requirements which may include experience special skills and expertise etc

Recruitment and Selection Process

• Interview• Testing• Training and Development• Performance Management and Appraisal• Reward Management• Employee Relations

Employment Selection Process

1. Initial Screening

2. Application Blank

3. Pre-employment test

General Intelligence Test

Aptitude Tests

Personality and Interest Test

Achievement Test

Honesty Test

4. Interview Structured Interview Unstructured Interview Mixed Interview5. Backgrounds Checks6. Conditional Job Offer7. Medical Exam/Drug Test8. Final Selection Decision

Training and Development:

On the job Training :CoachingJob Rotation Action LearningOff the job Training:Outside seminars Training programs

Performance Management and Appraisals

• In HBL Line Management appraisal system use,in which there is a scale that lists a number of traits and a range of

performance for each employee. KPI (Key Performance Indicator) in which manager is rated the employee by identifying the score that best describes his/her level of performance for each trait in which HBL measured the characteristics.

Reward Management

• Compensation Fixed level of pay with reward linked to

performancePromotion Cash Award Bonuses Increment

HBL culture

• Innovative Culture: HBL promotes the new ideas and appreciate its employees for giving new and innovative ideas. That helps the employees in achieving their goals and, they will try to show their best at job

• Customer Responsive Culture:The employees of the HBL are continues in their desire to please the customers and provide good service to their customers and satisfy the needs of customers.

HBL Working Environment:

• Well trained labor force• Quality products and services• Complete Customer satisfaction• Effective recruitment and selection methods• Effective inbound and outbound logistics

Organizational Career Management

An opening with a good company was considered a life time achievement; thereafter it was simply a matter of time,

performance and politically positioning oneself to be at the right place at right time Bank can certainly improve the

quality of its human resource by giving proper training to them regarding technology, customer services and other

related aspects of the Bank.

Conclusion

• Habib Bank Limited (HBL) is the one of the largest bank in Pakistan A huge network, largest number of branches, it is very difficult to control, organize and keep the institute on a progressive way

• The role of HRM is just like a hub to manage its human capital in

order to meet the organizational goals and objectives.• And the growth and development should be the result of both

the bank and employee’s responsibility