hbbtv overview - cto.int 2015/presentations/2.4... · hbbtv leader 2014 csi-ibc award end to end...
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HbbTV Overview
Régis Saint Girons HTTV CEO
President HD Forum France
Chairman HbbTV Marketing Group
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Technology and solution provider for Connected TV HbbTV Leader 2014 CSI-IBC award
End to End HbbTV Product Line Head End Servers
All French HbbTV Broadcasters Sentech in South Africa
STB Hybrid TVOS DVBT2: Excaf in Senegal DVBS: Parabole Réunion IPTV: KabelKiosk in Germany
International implementation French Headquarter since 1999, Office in Singapore
HTTV – High Tech TV
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Broadcaster initiative Gives the Broadcaster freedom to enhanced their TV programs
Gives the user the best service access through TV channels Guaranty service interoperability on any HbbTV devices
The best of the Television and the best of the Internet Designed to work in pure Broadcast or in a mixed of Broadcast
and Broadband (OTT)
The most deployed open interactive TV standard Deployed in over 20 countries and on more than 20M devices
Provides cost-effective reach to the widest audience
Moving to Pay TV
Hybrid broadcast broadband TV
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HbbTV deployment map
October 2014
in regular operation announced / trials under consideration
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Fast HbbTV device deployments
Over 20 Million devices 15 Million devices sold in
Germany
Mix of TVs and STBs
Technology established in 3 years only
In 2015 80% of total TV sold in France will be HbbTV
Source SevenOne media German deployments
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Digital receivers are by far the largest DSO investment
This investment can be made at the lowest cost with no long term opportunity goals No additional revenue opportunity Poor quality and lack of interoperability could generate
additional costs
Africa could take advantage of its late digital TV start to leapfrog and use latest mature technologies with HbbTV to create additional value and future proofness Value for the consumer: easy access to more content Value for the government: reducing the digital divide Value for the broadcasters: enhanced TV program Value for the business: pay on demand video services
HbbTV for Africa ?
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Entire program offering: linear and on-demand 7 days into the past Can be shared across all channels from the same broadcaster
EPG
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High usage in Europe (several million users per day) Keeps the established and well known UI (numbered pages) Web-based technology offers lots of Internet features
Information services
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Microsites user experience Improved Brand Awareness
Advertising campaigns
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Enhanced Live TV Programs with interactive service Early Warning On demand education programs (VOD or Push VOD)
Education & Health
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7 days catch-up (ReplayTV) into the past Start-over the most used service in France Available on both free and premium channels
Catch-up, Start-over, VOD, Push VOD
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Change font sizes for readability Sign language via additional stream
Improved Accessibility The Business Landscape
page 12
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Network Operator HbbTV services
Making Network operator’s HbbTV services coexisting with the Broadcast HbbTV services Kabelkiosk, Fransat example
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Live demonstration
Thank You
regis.saintgirons@httv.fr
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