hayden location based marketing -qr codes-mobile apps

humans are NOT designed to:

• sit for long periods of time• stare at screens full of synthetic illumination• host prolonged conversations through text

The Way We Roll…

Why QR Codes?

• Consumers/”The Audience” doesn’t have to type or text!• Engage consumers on-the-go, on THEIR terms• Drive to mobile commerce sites, and digital experiences• Provide quick access to useful (RELEVANT!) information• Costs nothing to produce a QR Code!

Sent from my shiny new iPhone, please excuse typos

QR Codes: DO Believe the hype

Mobile Web &/Vs. Mobile Apps

Mobile Web: • Must have – mobile

searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.

Mobile Apps: • Good to have, if:• Utilitarian• Rotate/renew

value frequently – content, offers, coupons…

• In-store navigation, utility, deals…

Out-of-Home (Outdoor/Billboards)

Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.

Key Takeaways• Brevity rules the moment, in terms or

connection + copy + call-to-action• Capitalize on natural, current behavior…be

pragmatic with device capabilities• Offer multiple channels from offline to online

(QR Codes, URLs, SMS)• Relevancy improves immediate conversion,

AND creates WOM (Word-of-Mouth)

Thank YOU!

Tim HaydenTim@44Doors.com

@TheTimHayden