harnessing social media possibilities for business growth

Harnessing Social Media Possibilities for Business GrowthTaslim OKUNOLAManaging Partner at ByteMars

The Evolution of Social Media

2001

Friendster was

launched

2003 &

2004

MySpace and

Facebook were

launched

2005 &

2006

YouTube and Twitter

were launched 1bn

2015 &

2016

Facebook, WhatsApp and Messenger hit

1bn users.

2009 &

2010

WhatsApp and

Instagram were

launched

2011 - 2014

1bn

Snapchat was

launched. YouTube hit 1bn users.

28%28% of the time spent online is spent on Social Media

Social Media Numbers

Source: GlobalWebIndex

1.721.72 hours is spent on social media daily

Social Media Numbers

Source: GlobalWebIndex

Social Media Disruption Key features:

● Filters using advanced tech● Integrations● User in control● Personalization

Just some figures:

● 150m active users● 7bn daily video views● Worth $20bn

“It is no longer a question of whether to use social media but how”

Social Media Checklist

● Know your goals

● Know your target audience

● Pick your platforms

● Decide on your content strategy

● Know your competitors

● Do a social media audit

● Track, analyze and optimize

Things to know...

Stakeholders of Social MediaUsers

Advertisers Social Platforms

Source: The Art of Digital Marketing

Media TypesPhoto credits: Indra PR

Source: Indra PR

Content Planning

Plan it out Integrate Manage Adapt

Source: The Art of Digital Marketing

Principles of Social Media

Focus Quality Share

Principles of Social Media

Influence Accessibility Reciprocity

Human is the new cool

“Be human without losing your brand”

Engagement > Followers

Be Reactive

Be Reactive

“Never stop testing and optimizing”

Questions & AnswersAsk Me Anything

Taslim OKUNOLAtaslim@bytemars.com

@taslimokunola