harness teched + extra help | managing social media

Social MediaManage or Manage You

Presented By

Tom Harness@tomharness | FB: iTomHarness | Google: +ThomasHarness

Freedom Is 4 Steps Away

Plan

Schedule

Review Analytics

Be Consistent

Q & A

What Is The Most Tweeted Photo?

PLAN

Start Small

Choose Social Media Wisely

Setup Accounts

Be Consistent

Know Your Customers

Be Specific and Targeted

Step Out Of Your Comfort Zone

Get Employees On Board

SCHEDULESet Time Specifically For Social Media

Use A Content Management System

Monitor Posting Daily

EDIT POSTS / REVIEW

Q & A

What Percent of Social Media Users Access From A Mobile Device?

71%45% 89%

REVIEW ANALYTICS

Google Analytics

Social Media Analytics

Reach vs. Likes vs Engagement

Adjust Posts-Tweets

BE CONSISTENT

Post Frequently To Stay Relevant

Keep An Eye On Trends

Monitor Time Spent

Q & A

What Percent of Small Businesses Attract New Customers Through

Social Media?

65%35% 78%

OTHER FACTORS

Content-Content-Content

Paid Advertising ($20)

Company Voice/Culture

In House / Outsource