hardball presents "print media" at jahangirnagar university
Post on 16-Jan-2017
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1
WELCOME
TOOUR GROUP
PRESENTATION
2
OUR GROUP MEMBERs
SL
ID MEMBER’S NAME
1 1563 Md. Abu Bakar Siddiq Shakil (GL)
2 1509 Kamrunnaher Joti3 1541 Md Abu Walid4 1526 Sadia Parvez5 1527 Fawzia Fariha6 1559 G.M. Sohel Mahmud
3
HARDBALL
PRESENTS
4
PRINT MEDIAON
THE DAILY STAR
5
Type Daily newspaper
Format BroadsheetOwner(s) Transcom Group
Editor Mahfuz AnamFounded 1991Language English
Headquarters 64-65, Kazi Nazrul Islam Avenue, Dhaka-1215
Website http://www.thedailystar.net
THE DAILY STAR
6The Daily Star (Bangladesh)
The Daily Star is the largest circulating daily English-language newspaper in Bangladesh. Founded by Syed Mohammed Ali on 14 January 1991, as Bangladesh transitioned and restored parliamentary democracy, The Daily Star emerged as a leading and influential national newspaper of record. Its editorial stance is characterized by staunch liberal and progressive ideals emanating from the Liberation of Bangladesh; a reputation for non-partisan quality reportage and a distinguished record of investigative journalism. The newspaper's position in Bangladesh is comparable to that of The New York Times in the United States and The Independent in the United Kingdom.Its motto, "Committed to People's Right to Know", appears on the upper-middle section of the front page. The newspaper is led by Mahfuz Anam, a freedom fighter and former United Nations official. Its principal bureaus are located in Dhaka and Chittagong, with several representatives abroad. It is organized to sections: News, Opinion and Editorial, Star Business, Star Sports, Arts and Entertainment, National and Metropolitan. Its major supplements include The Star, Forum, Lifestyle, Star Literature, Law & Our Rights, Shout, Star Insight and Science and Life.The Daily Star is owned by Mediaworld, in which a major share is held by Latifur Rahman's Transcom Group. The Transcom Group also owns Prothom Alo, one of the most widely read Bengali newspapers in the world.
7 Definition of Print Media: The industry that is involved in printing a distributing media through publication such as magazines, newspapers and billboards.
Classification of Print Media:
Print Media
Newspaper
Magazines
Place
Billboards
Transit
8 Print-Newspaper
Geographic targetingHigh credibilityHigh information potentialHigh coverageLow costCan be used for coupons.
Advantage
9
Short life Poor reproduction quality Limited color One day life spam Unattractive layouts Hard to measure actual
exposure
Disadvantage
10 Basic Newspaper Supply chain
Advertising and Newspaper & Newsprint and Ink
Press operations
Packaging operations
Distributior
operations
11 Departmentalization of newspaper
Editorial department
This department is headed by the editor or editor in chief.
He is assisted by the team of reporters, sub editors, assistant editors, managing editors, residential editors, senior correspondents, photographers, cartoonists, feature writers, reviews etc.
This department is responsible for the collection of news and selection of news and features.
12 Advertising department
It is headed by the advertising manager who is assisted by the artist, graphic designer, manager etc.
This department is very important source of collecting revenue for the newspaper
An advertising department for a newspaper is responsible for generating revenue for the business by selling advertising space to local or national organization.
13 Circulation department
¤ It is headed by circulation manager who is assisted by the sales people, distribution team etc.
¤ This department also collects revenue for the newspaper.
¤ The main responsibilities are selling and delivering newspaper, collection from the subscribers.
14 Printing department
This department is concerned with the technical aspect of the newspapers, printing of the newspapers, its machinery, arrangement of the papers.
It looks all the work of printing including installation of machines, plant layout, composing, processing, loading scheduling etc.
15 Administration department
This department look after the general administrative work promotion, allotment of work, maintaining level record.
In the absence of a separate legal department the administrative department also handle the work pertaining to legal matters.
Accounting department
This department looks after all the accounting work like maintaining books of accounts, preparing balance sheet and other financial statements, payment, receipt, preparation of budget etc.
16 Marketing department
At some newspapers, the marketing department is a big department but at others it’s a one man show or even a job responsibility of director or general manager.
The marketing department works with the circulation and advertising departments to help them market their products better.
This department is responsible for advertising about the newspaper through events, campaigns, sponsorship, concert etc.
17 Store department
It is changed with the responsibility of proper storage of raw material and other materials used in the newspaper office responsible for keeping a record of the edition of all the competitive newspapers.
18
Publisher
Editor
Managing editor
City editor
Assistant city editor
Reporters
State editor
Assistant stare editor
Reporters
Cheif copy editor
Copy editors
Reporters
Business editor
Assistant business
editor
Reporters
Sports editor
Assistant sports editor
Reporters
Lifestyle editor
Assistant lifestyle
Reporters
Editorial page editor
Editorial writers
Newspaper Organization Chart
19 Two factors of Print media
Internal Factors
External Factors
PRINT MEDIA FACTOR
INTERNAL FACTORS
EXTERNAL FACTORS
20
21 INTERNAL FACTORS
Owners
Board of directors
Employee
Physical environment
Organizational cultural
22
OWNERS
Transcom group
23 BOARD OF DIRECTORS
Editor
Managing editor
Publisher
24 EMPLOYEES Manager, editor, suppliers
PHYSICAL ENVIRONMENT Printing machine, generator, ink, paper.
25ORGANIZATIONAL CULTURE
26 EXTERNAL FACTOR
General Environment
Task Environment Political Environment
Economic Dimension
Social Dimension
Technological Dimension
International Dimension
Competitors
Customers
Suppliers
Strategic Partner
Regulators
27 General Environment
Political Environment
Tax policy
Employment laws
Environmental regulations
Trade restrictions and tariffs Political stability
28Economic dimension
Economic growth
Interest rates
Inflation rates
Exchange rates
29
Social dimension
Health consciousness
Population growth rate
Age distribution
Emphasis on safety
30
Technology Factors
R & D activity
Automation
Technology incentives
Rate of technological charge.
31International Environment
Globalization
Liberalization
Foreign business policies
Cultural exchange
32 TASK ENVIRONMENT
Competitors: Other Newspapers.
Customer: General public
Suppliers: Local correspondent
Strategic partner: Media association, digital value chain
Regulators: The free press and undermine its independence, reliability and diversity.
33 TYPES OF NEWSPAPER ADVERTISEMENT
Front page City news Editorial news International news Arts & Entertainment Star health news Sports news Business Life style
34
Any Query???
35
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