hacking the social web

Mary Ellen Bates

BatesInfo.com

Oct. 26, 2014

Hacking the Social Web

Tweeting this?

@mebs

#internetlibrarian

@mebs 2

Social networks are….

A waste of time

An invasion of privacy

Not allowed by my employer

Self-promotion machines

For my friends, not the public

Just not my thing

@mebs 3

Don’t worry...

just be smart!

@mebs 5

Facebook

@mebs 6

LinkedIn

@mebs 7

Twitter

@mebs 8

Google Plus

Create “circles” of friends, family,acquaintances, people you follow

Post to specific circles

plus.google.com/settings

Scroll down to “Profile”

@mebs 9

@mebs 10

Social search strategies

@mebs 11

Social search strategies

Set privacy settings to “STUN”

Try several approaches

Forget comprehensive searching

@mebs 12

Social search strategies

Search groups as well as individuals

Use Advanced Search

(LinkedIn, Twitter)

Make a case for premium accounts

@mebs 13

What are you researching?

People

Opinions

Leads to other info

Professional development

@mebs 14

Searching for individuals

What do you want?Background? Reputation? Relationships?

LinkedInBest chance of professional backgroundRecommendation inflationView a person’s connections

15@mebs

Searching for individuals

TwitterGood for reputation (retweets)

Twitter and FacebookGood way to find (public) relationships

16@mebs

Searching for individuals

Use nicknames

Use “phrase * search” in Google +ex: “Lisa * Green”

Know the syntax:Facebook: “People named xxx who live inxxx”

17@mebs

Look for anomalies

Does the name match the account URL?

18@mebs

Getting opinions

LinkedInUse Advanced Search for prior employees

Twitter and Google Plus#hashtags

@mebs 20

Finding the next source

Look for groups of experts on LinkedIn& Facebook

Facebook search:Librarians who like Evernote

Thai speakers who live in Denver

21@mebs

Finding the next source

Look for tweets with linksTopsy, IceRocket have “Links” filtersTwitter search: keywords filter:links

22@mebs

Professional development

LinkedInRemember privacy settings!

TwitterUse dashboard – HootSuite, TweetDeckMonitor conference via live-tweetingBe selective in who you follow

@mebs 23

Hacks for each network

24@mebs

LinkedIn’s Advanced People search

@mebs 25

ID info pros to consult

@mebs 26

Find LinkedIn “hidden” updates

@mebs 27

Twitter search hacks

Look for engagement

min_retweets:nmin_faves:n

Millennials (brands ORmarketing) min_retweets:5

@mebs 29

Find Tweets w/ links to a URL

Find any tweets that link to a site

Track mentions of a press release

Twitter syntax: the.URL

Example:ello.co facebook

30@mebs

Facebook hacks

Restaurants in Minneapolisliked by people who work atCargill

Xxx’s liberal (conservative,Democratic, etc.) friends

31@mebs

Google+ Communities

Check out its Communities: Libraries and Librarians

Google Search

Advanced Power Searching with Google

plus.google.com/communities

@mebs 32

Ello.co

The anti-Facebook?We don’t data-mine youWe don’t have adsWe’ll charge a “very small amount ofmoney” for special featuresMostly visual content now

Geo-located information

echosec.net lets you find images takenat a location

Want to look inside the Naval PostgradSchool?

34@mebs

Inside the Naval Postgrad School

35@mebs

From my neighbor’s house

Posted by her daughter from NY

36@mebs

Reluctant-entrepreneur.com

37

You can reach me at

mbates@BatesInfo.com

+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com

Twitter: @mebs

LinkedIn: maryellenbates

Facebook: maryellenbates

Google +: +maryellenbates38BatesInfo.com