hacking industry analysis: analyst relations for startups
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Hacking industry analysis:Analyst relations for startups
Donnie Berkholz, Ph.D.Research Director
Heavybit, August 2015
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Why bother? Three reasons
3http://blog.gardeviance.org/2012/07/adoption-cycles.html
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Market landscape
Wikipedia: asuscreative
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Learning from the mistakes of others
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Your company’s lifecycle
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Hack the firm
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Taxonomies and shape-like rankings
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Influence the analyst
Wikipedia: blapan
10Wikipedia: storkk
Nail their timing
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Broaden your relevance
Wikipedia: Dragons flight
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Take-homes• Know thyself and thine analysts• Learn & teach• Master the relationships
Questions?
Donnie BerkholzTwitter: @dberkholzdonnie.berkholz@451research.com
13MINNEAPOLIS
Some images from this presentation are Creative-Commons licensed.
https://creativecommons.org/licenses/by-sa/https://creativecommons.org/licenses/by/
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