hack your ride with beacon technology!vtaorgcontent.s3-us-west-1.amazonaws.com/site... · hack your...

#kontakt_io

Hack Your Ride With Beacon Technology!

Trevor LonginoHead of Marketing & PR @trevorlongino@kontakt_io

We help build the world’s best proximity solutions

10 thousand+ clients!

Welcome to the age of context

The Internet of Things

“The Internet of Things” is the evolution of connected reality where the digital meets the physical.

Using electronic devices and web applications, information about the world around us is gathered and disseminated in order to make our lives easier.

What role do beacons play in that space?

Beacons are the missing link between the offline world and the digital space.

They bring to life a new way of interaction by adding a context to the physical world.

How do Beacons work?

Beacon is a small wireless device transmitting a continuous radio signal.

The signal is detected by nearby smart devices via Bluetooth SmartTM.

Smart devices receive the ID number of a beacon in range and then take an action as designed in the app.

The data is sent to the cloud for storage and analysis

02 01 06 1A FF 4C 00 02 15 F7 82 6D A6 4F A2 4E 98 80 24 BC 5B 71 E0 89 3E 00 49 00 0A C5

What could thatresponse be?That’s up to you.

An example:You are walking by a store and see a nice pair of sneakers. You really like them but would ratherwant them in blue.

There is a Beacon placed next to the sneakers. Your smartphone receives the information that sneakers in blue are available to purchase in the store’s online section. Additionally if you purchase them today you will geta discount of 20%.

You make a purchase inthe application.

You walk away happy with exactly what you want, exactly when you wanted it.

The Technology

Bluetooth Beacon

● Communicates with Bluetooth Smart technology.

● Android and iOS compatible.● Include various sensors as an option (ex.

temperature, humidity, magnetic field...)● coin cell battery with up to 2 years life with

default settings and 24-hours daily usage (350ms interval).

Works in:● Temperature: -20°c / + 80°c (-4°F / +176°F)● Humidity: from 0% up to 100%● Current casing is IP-57 (dust protected and

waterproofed for up to 1 m immersion)

Cloud Beacon

● WiFi connectivity● Manage and control entire Bluetooth Beacon

fleet● Effective range up to 200 meters / 650 feet● WiFi signals less affected by walls or dense

materials compared to BLE● Rechargeable battery + connection to

standard electricity outlet● Includes built-in memory module for offline

data collection

Tough Beacon

● Same award-winning beacon inside● Shatter, static, hot, cold, and water proof● Designed for rough use and outdoor use

Works in:

● Temperature: -20°c / + 80°c (-4°F / +176°F)● Current casing is IP-68 (very impact-resistant

& waterproof >20m depth)● Anti-static plastic suitable for use in spark-

sensitive environments

One API to Manage Them all

Cloud Beacons are constantly reporting events and data to the Kontakt.io Cloud which serves as a single point of integration via the robust RESTful API.

Use Cases

CTA

The Chicago Transit Authority launched a pilot project that explores the benefits of beacon technology for transit authorities, consumers and brands

● App notifies riders about train delays, construction on platforms, and emergencies;

● Notifications are targeted and location-based rather than generalized to all CTA passengers.

McDonald’s

McDonald’s tested proximity marketing at 15 McDonald’s McD Café restaurants in Istanbul.

● 20 percent of Shopping Genie’s users self-selected as interested in the kind of offers that McDonald was testing;

● 30 percent of users who received an ad from McDonald’s McCafe used the offer more than once;

● The company was able to identify which visitors were repeat customers, and when and where they came from;

GracelandVisitors explore Elvis Presley's former home using an iPad that interacts with beacons strategically placed around the mansion.

● Beacons trigger location-based content enabling guests to dive deeper into the story of Elvis’ life through audio, video, and photos;

● Visitors can save content as well as email a selection of their favorite images.

Blindsquare

Universal (indoor/outdoor) positioning, proximity detection, and personal interaction systems made for visually-impaired people

● Can be used as part of an overall navigation matrix;

● When combined with gyro, accelerometer, compass and other capabilities in the smartphone, provides a level of guidance previously available only with a sighted guide.

Universities

CampusM Attendance Monitoring offers a simple cost-effective solution for recording student attendance in lectures.

● Cost savings over swipe-card systems;● No need for Internet or power

connection;● Time savings over paper registers.

Thank you for your attention!

Trevor LonginoHead of Marketing & PR @trevorlongino@kontakt_io