hack osaka: innovation strategies for regional startup ecosystems
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HACK! OsakaInnovation Strategies for
Regional Startup Ecosystems
Dave McClure500 Startups Osaka, Feb 2013
http://slideshare.net/dmc500hats
1. BE THE NAIL THAT STICKS OUT.
1. MOVE FAST, BREAK THINGS.
1. DON’T BE AFRAID TO FAIL! (and, tell everyone you know about it,
Including your parents and your boss)
BE. THE. NAIL!
This Talk Will Confuse You.
• Innovation Recipes = Creativity + FAILURE + Iteration• Innovation Examples: Tech, Product, Process, etc• Silicon Valley Magic: Geeks + Entrepreneurs + VCs• Kaizen for Entrepreneurs: Little Bets + “Lean Startup”• Kaizen for VCs: Incubators + Accelerators• Innovation for Regional Ecosystems• Innovation for Government & Legal Systems
“We Are 500.”
#500STRONG
Dave McClureFounding Partner & Chief Troublemaker, 500 Startups
00’s & 10’s:• VC: Founders Fund, Facebook fbFund, 500 Startups• Angel: Mint.com, SlideShare, Twilio, WildFire, SendGrid• Marketing: PayPal, Simply Hired, Mint.com, O’Reilly
80’s & 90’s:• Entrepreneur: Aslan Computing (acq’d by Servinet/Panurgy)• Developer: Windows / SQL DB consultant (Intel, MSFT)• Engineer: Johns Hopkins‘88, BS Eng / Applied Math
500 StartupsGlobal Seed Fund & Startup Accelerator
• What is 500?– $60M+ under management– 20 people / 10 investing partners– Locations: SV, NYC, MEX, BRZ, IND, CHN, SEasia– 1000+ Founders / 200+ Mentors– 20+ confs/events per year
• 450+ Portfolio Co’s / 30+ Countries– Wildfire (acq GOOG, $350M)
– Twilio
– SendGrid
– TaskRabbit
– MakerBot
– 9GAG
– Viki
– Gengo (JPN)
– PeaTix (JPN)
500 Startups: Global Seed Fundstartup investments in 30+ countries
• Q4/12 added: Germany, Korea, Peru; + Russia & Turkey in Q1/13• Priorities In 2013: SE Asia, Middle East, Eastern Europe
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500 Corporate Sponsors, Tech Partners, & Investors
Innovation
Think Different.
Creativity, Failure, Iteration
• Brainstorm new ideas & approaches (crazy!)
• Try many experiments (be *fearless*)
• MOST OF THEM WILL FAIL
• But, a few will succeed
• Iteration will improve success rates
• Critical Mass, Network effects help
• “Dance Like No One Is Watching”
FAILURE IS NECESSARY. IT’S A PROCESS, NOT A PROBLEM
Failure = CRITICAL to Innovation• Failure not only tolerated, but ENCOURAGED
• Success = Continued Iteration of Failure
• Japan: Failure = Shame, Silence, Death
• US/SV: Failure = Growth, Education, Shared
• Celebrity Role Models for Failure
• “Fall Down 7 Times, Get Up 8” = Fail Warrior!
Types of Innovation + Examples
• Tech Innovation: Electricity, Semiconductors, The Internet• Product Innovation: Cars, Planes, The iPad• Process Innovation: Assembly Line, Kaizen, Lean Startup
• Finance Innovation: Mortgages, Derivatives, Venture Capital
• Cultural Innovation: Civil Rights, Entrepreneurship, K-Pop• Legal Innovation: Corporations, Class Action Lawsuits, Startup Visa• Ecosystem Innovation: Rome, London, NYC, Silicon Valley
Silicon Valley Innovation
Technology & The Internet
Entrepreneurs & Failure
Venture Capital & Incubators
Silicon Valley (R)Evolution
• 40’s: Secret History of Silicon Valley (Steve Blank)
• 50’s: Shockley / Semiconductors
• 60’s: Fairchild / Traitorous Eight
• 70’s/80’s: Intel, Apple, Microsoft
• 90’s: Netscape, Yahoo, eBay, Amazon, Cisco
• 00’s+: Google, PayPal, LinkedIn, Facebook, Twitter, YouTube, Pinterest… what’s next?
Changes in Startup & VC Ecosystem
• LESS Capital required to build product, get to market– Low cost servers, software, bandwidth -- <$100K to build product– 20 years Internet infrastructure (Email, Web Services, Payments, etc)– Few big IPOs, LOTS of small acquisitions (<$100M)
• MORE Customers via ONLINE platforms (100M+ users)– Search (Google)– Social (Facebook, Twitter, LinkedIn)– Mobile (Apple, Android)
• LOTS of little bets: Accelerators, Startups, Small Investment– Y Combinator, TechStars, 500 Startups– Funding + Co-working + Mentoring -> Design, Data, Distribution– “Little Bets” = quantitative, scalable, iterative investment
Platform InnovationSearch, Social, Mobile
Platform Viability
Users .Users ..
Money.
Money
FeaturesFeatures
Growth Profit
ProfitableGrowth
Nirvana
Successful Platforms have 3 Things:1) Features2) Users3) Money
Distribution PlatformsCustomer Reach: 100M+
• Search: Google, Baidu, Yahoo/Bing, Yandex
• Social/Games: Facebook, Twitter, LinkedIn, TenCent/QQ
• Mobile: Apple (iOS), Android
• Local: Yelp, Groupon, LivingSocial, FourSquare
• Media: Video (YouTube), Blogs (Tumblr), Photos (Pinterest)
• Comm: SMS, IM, Skype, Phone/Voice, etc
Startup Investor Ecosystem
Angels & Incubators($0-10M)
“Micro-VC” Funds ($10-100M)
Smaller VC Funds ($100-300M)
Larger VC Funds (>$300M)
TrueFirst Round
AndreessenAtomico
Y-Combinator
TechStars
SoftTech (Clavier)
Felicis (Senkut)
SV Angel (Conway)
SequoiaGreylock
Union Square
Floodgate (Maples)
Foundry Group
Bootstrap, KickStarter, Crowdfunding
Angel* List: It Rocks.
• Startups & Investors• Activity & Metrics• Platform & APIs• Customers & Corporates
• *ps – not just for Angels, or USA
Little Bets + Lean Startup
Kaizen for Tech Entrepreneurship
Big Data. Little Bets.
Entrepreneurship Innovation
• The Lean Startup (Kaizen!)
• Customer Development
• “MVP” = Minimum Viable Product
• Little Bets + Continuous Iteration
• Internet Marketing & Distribution Platforms
• Revenue-focused Businesses
• Incubators & Accelerators
• Angel List = http://Angel.co
The Lean StartupCustomers, Metrics, Iteration.
The Lean Startup
• Progress ≠ Features; Measure Conversion• Talk to Customers; Discover Problems
• Focus on “Product/Market Fit” (good solution)
• Fast, Frequent Iteration (+ Feedback Loop)• Keep it Simple & Actionable
MoneyBall 4 Startups
http://slideshare.net/paulsingh/moneyball-a-quantitative-approach-to-angel-investing-austin-tx-aug-2012
1. Make Lots Of Little Bets2. Count Cards (Metrics)3. Double Down on Winners
70% Capital
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“Lots of Little Bets”*
1) Make lots of little bets pre-traction, early-stage startups
30% Capital
2) after 6-12 months, identify top 20% performers and double-down higher $$$
3) conservative model assumes-5-10% large exits @20X ($50-100M+)-10-20% small exits @5X ($5-50M)
*See Peter Sims book: “Little Bets”
Bet on Singles, Not HomeRuns.(Look for Ichiros, Not Barry Bonds)
The Lean VC:Lots of Little Bets, Incremental Investment
Method: Invest in lots of startups using incremental investment, iterative development. Start with many small experiments, filter out failures, and expand investment in successes… (Rinse & Repeat).
• Incubator: $0-100K (“Build & Validate Product”)• Seed: $100K-$1M (“Test & Grow Marketing Channels””)• Venture: $1M-$10M (“Maximize Growth & Revenue”)
• VC Evolution: Physician, Scale Thyself (Aug 2012)• MoneyBall for Startups, 500 Startups Investment Thesis (Jul 2010)
Investment Stage #1: Product Validation + Customer Usage
• Structure– 1-3 founders– $25-$100K investment
– Incubator environment: multiple peers, mentors/advisors
• Test Functional Prototype / “Minimum Viable Product” (MVP):– Prototype->Alpha, ~3-6 months
– Develop Minimal Critical Feature Set => Get to “It Works! Someone Uses It.”– Improve Design & Usability, Setup Conversion Metrics– Test Small-Scale Customer Adoption (10-1000 users)
• Demonstrate Concept, Reduce Product Risk, Test Functional Use• Develop Metrics & Filter for Possible Future Investment
Investment Stage #2: Market Validation + Revenue Testing
• Structure– 2-10 person team– $100K-$1M investment– Syndicate of Angel Investors / Small VC Funds
• Improve Product, Expand Customers, Test Revenue:– Alpha->Beta, ~6-12 months– Scale Customer Adoption => “Many People Use It, & They Pay.”– Test Marketing Campaigns, Customer Acquisition Channels + Cost– Test Revenue Generation, Find Profitable Customer Segments
• Prove Solution/Benefit, Assess Market Size
• Test Channel Cost, Revenue Opportunity• Determine Org Structure, Key Hires
Investment Stage #3: Revenue Validation + Growth
• Structure– 5-25 person team– $1M-$10M investment
– Seed & Venture Investors
• Make Money (or Go Big), Get to Sustainability:– Beta->Production, 12-24 months– Revenue / Growth => “We Can Make (a lot of) Money!”
– Mktg Plan => Predictable Channels / Campaigns + Budget– Scalability & Infrastructure, Customer Service & Operations– Connect with Distribution Partners, Expand Growth
• Prove/Expand Market, Operationalize Business
• Future Milestones: Profitable/Sustainable, Exit Options
Startup Incubators Lots of Little Bets. Most FAIL.
(but a few succeed :)
Incubator 2.0: Fast, Cheap, FAIL• Incubators = supportive startup ecosystem (+ angels, VCs)
• Efficient use of investment capital ($0-100K)
• High fail rate (60-80%) => large initial sample size
Incubator 2.0: Education, Collaboration, Iteration
• Success based on:– MANY, small experiments
– common platforms, customers, problems & solutions
– physical proximity, open/collaborative environment
– Domain-specific mentors & expertise
– fast fail, iteration, metrics & feedback loop
• Incremental investment; high-risk, but high-reward
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Resources Accelerators Can Provide
global networks, mentors and staff
training and space
portfolio companies
conferences & events
Incubator Innovation
• Vertically-Focused Incubators: – Facebook: fbFund– Nike: Sensors / Wearables– Rock Health: Digital Healthcare
– Digital Media: Turner Media, NY Times
• Investing & Partnering with Incubators– Startup Communities, Conferences, Events
– Entrepreneurs, Hackers, Mentors
– Hackathons, Contests, Demo Days
fbFund REV
fbFund REV: Facebook “Social” Incubator: invest in startups, apps, websites based on Facebook platform & Facebook Connect.
• 22 startups @ ~$35K each (< $1M total)• 3 month program: Technology, Design, Marketing, Business topics • Success: 8 startups raised $500K –> 5 Series A -> 3 Series B (+ 3 small exits)• Wildfire Interactive acquired by GOOG for $350M (>50X)
Regional Innovation
Rome
London
Silicon Valley
Regional Innovation
• Silicon Valley in 50s: The Secret History• NYC (after 2008 Financial Crisis)• Boulder, CO• Startup Chile• Singapore• …• Osaka?
Government & Legal Innovation
Break DOWN Legal Barriers!
Break THRU Bureacracy!
Open UP Immigration!
Breakthrough Innovation!
Govt / Legal Innovation
• Government Incentives for Innovation
• Immigration Incentives
• Personal Bankruptcy / Public Guarantors?
• Startup Visa for Japan?
• Tax & Research Credits
• Ecosystems & Infrastructure
Thanks
• For more info visit:– http://500.co (our company)– http://500hats.com (my blog)– https://angel.co/500-startups-fund-ii (our fund)
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