gyms in asia! "differentiate or die!" series #2

Welcome

Gyms in Asia

“Differentiate or Die”

Series

By Joe Lewis

Club Solutions Asia

Club Performance Systems (Malaysia & Philippines)

September 23, 2013

Health-One Thailand

If you missed #1 of this Series please click the link below

http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-die-1-sept-9-compatibility-mode

The following few pages are from Series #1 to recap some important themes to carry forward

that we would like to emphasis when learning to differentiate your gym from the competition

The purpose of presenting the Gyms in Asia “Differentiate or Die” Series is to introduce you to a unique, innovative results-

driven , different way of thinking approach to setting up and operating your fitness gym using the following

Equipment

ProgrammingProgramming

Concept/Design

Equipment

Programming

Concept/DesignConcept/Design

The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast

majority of the time in Asia; and for some absurd reason keep opening up regularly.

Equipment

Programming

Concept/Design

The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast

majority of the time in Asia; and for some absurd reason keep opening up regularly.

We represent the equipment you will see in the series of presentations and for a darn good reason. The equipment is top of

the line and results-driven and backed by some of the industries top fitness professionals. It’s equipment that you will see in

professional sports training centers, athlete performance centers and used by some of the top personal trainers of

celebrities such as Gunnar Peterson in LA. Athletes and celebrities train on the best, we believe your members should also.

To Beat The Competition You Need Competitive AdvantageTo Beat The Competition You Need Competitive Advantage

Is There Really That Much Competition?Is There Really That Much Competition?

Is There Really That Much Competition?

YES!YES!

Is There Really That Much Competition?

YES!YES!

But we have a solution that will help set you apart

from the competition!

We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and private residences.

We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and theirequipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that we believe will certainly differentiate your club from the competition.

•SCIFIT Scientific Fitness Solutions, USA•BioDensity, USA

•BILT by Agassi and Reyes, USA•reACT, USA•Sproing, USA•Woodway, USA•AB Coaster, USA•AB Coaster, USA•MU-JO, UK

•Aqua Climb, USA•Thorotread, USA

•Sports Coach Systems, UK•SpeedFit, USA•Marathon, China

•Gumnut International Systems (software)

•SCIFIT Scientific Fitness Solutions, USA•BioDensity, USA

•BILT by Agassi and Reyes, USA•reACT, USA•Sproing, USA•Woodway, USA•AB Coaster, USA•MU-JO, UK

•Aqua Climb, USA•Aqua Climb, USA•Thorotread, USA

•Sports Coach Systems, UK•SpeedFit, USA•Marathon, China

•Gumnut International Systems (software)

Our consulting services range from pre-opening fitness club concept and design to on-going club management and we’ve been

involved in opening over 40-fitness clubs from Seoul to Surabaya since 1978.

30 years experience in the

Sports & Fitness Club Business in Asia

•Indonesia•Singapore•Malaysia•Thailand•Philippines

Expect Unique & Unconventional

•Macau•Korea•China

Over 40 Fitness Clubs Since 1978

“We Provide Solutions for You Club”

•New Club Start Up

•Club Design & Space Utilizations

•Equipment Recommendations

•Human Resources

•Staff Training

•Club Marketing Solutions

•Club Promotions

•New Member Sales Training

•Member Retention Programs

Services Offered

•Member Retention Programs

•Club Calendar of Events

•CSA Learn-shops

•Club Turnarounds

•Personal Training Systems

•On Going Club Management Services

•Fitness Parts & Products

Do You Compete In A Changing World?

Trapped in the Fitness Gym Prison?

If So, It’s Time to Change the Game of Fitness..

It’s Time to Differentiate or Die!It’s Time to Differentiate or Die!

It’s Time to Differentiate or Die!

Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment

Programs Designed to Inspire & Motivate

Clubs in What’s Happening in the Fitness Industry

TODAY!

It’s Time to Differentiate or Die!

Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment

Programs Designed to Inspire & Motivate

Clubs in What’s Happening in the Fitness Industry

TODAY!

The Game Changers…A paradigm shift on the thinking of fitness gym concepts/designs, training, programs and equipment

“The fitness industry is giving club owners, managers and trainers

some very clear messages about change.

But are they listening?

The smartest, savviest clubs will take advantage of the window of opportunity”The smartest, savviest clubs will take advantage of the window of opportunity”

--Joe Lewis

Club Solutions Asia

Health-One Thailand

“A vast majority of Independent fitness clubs in Asia are conventional fitness clubs

drowning in the sea of similarity and boredom

and don’t get Members RESULTS.”

--Joe Lewis

Club Solutions Asia

Health-One Thailand

“I’m here to disrupt your normal beliefs and behaviors

in the fitness business,

so that you will hopefully start thinking out of the box.

In fact throw the box away, just get outside and start thinking.”

This presentation is to PERSUADE, to CONVERT, to COMPEL you to change the This presentation is to PERSUADE, to CONVERT, to COMPEL you to change the

manner in which you design, plan, purchase equipment and programs for your gym.

---Joe Lewis

Club Solutions Asia

Health-One Thailand

Some Questions 4 You, Please..

Let’s assume that instead of using your owner’s money to open the fitness gym, it’s

YOUR MONEY!

YOUR MONEY! YOUR MONEY!

US$100,000 -500,000 of it!

YOUR MONEY!

US$100,000 -500,000 of it!US$100,000 -500,000 of it!Would you copy the gym down the street of the same design, equipment and programs?

YOUR MONEY!

US$100,000 -500,000 of it!US$100,000 -500,000 of it!Would you copy the gym down the street of the same design, equipment and programs?

Would you take the advice of a friend who is a fitness novice to recommend the equipment and

programs that would spend all of your

US$100,000 - 500,000?

YOUR MONEY!

US$100,000 -500,000 of it!Would you copy the gym down the street of the same design, equipment and programs?Would you copy the gym down the street of the same design, equipment and programs?

Would you take the advice of a friend who is a fitness novice to recommend the equipment and

programs that would spend all of your

US$100,000 - 500,000?

Unfortunately I know lots of people who have done just that!

And the results weren’t very financially rewarding, at all.

UNIQUE, UNCONVENTIONAL

RESULTS-DRIVEN EQUIPMENT

PROGRAMS

THAT ARE

REVOLUTIONIZING THE HEALTH AND FITNESS INDUSTRY!

How??How??

Through Innovation

Revolutionary Products

Through Innovation

Revolutionary Products

The Extraordinary

Expect Unique & Unconventional from Club Solutions Asia/Club Performance Systems/Health-One Thailand

If you’re the same as your competition,

how can you say you’re better?how can you say you’re better?

how can you say you’re better?

“Differentiate! Be Unique! Be Unconventional!

Be Outrageous!

By differentiating, being unique, unconventional and outrageous,

I can make you 3 guarantees:

Be Outrageous!

I GUARANTEE it will change the way you do business.

Be Outrageous!

By differentiating, being unique, unconventional and outrageous,By differentiating, being unique, unconventional and outrageous,

I GUARANTEE it will change the way you do business.

I GUARANTEE your Members will love it..

Be Outrageous!

I GUARANTEE it will change the way you do business.I GUARANTEE it will change the way you do business.

I GUARANTEE your Members will love it..

I GUARANTEE that you will be glad you did”

--Joe Lewis

Club Solutions Asia

Club Performance Systems

Health-One Thailand

THE PAST

THE PAST THE PAST But Still Being Used

The Next Evolution of Exercise

Is Here

Introducing another one of the most innovative-results-

driven strength equipment products to ever come along..

Taking Training to a Whole New Level..

Classy

Unconventional

Results-driven

The Next Evolution of Exercise

Is Here

World’s First Moving Axis Cam System:Applies cam-type loading across multiple joints to effectively train co-axial joints (hip, shoulder, wrist, ankle) and bi-articular muscles

(bicep, tricep, hamstring, quad, calf, spine, abs). A full range of 25 exercises that combine the unconstrained nature of free weights with

the control of selectorised machines. Suitable for 1) Medical fitness, 2) Sports, 3) Health Clubs

MU-JO introduces their 1st series of 6 exercise machines

Michael Gundill, author of a best selling book on weight training, in a

video blog, where he describes the equipment as ‘exceptional’ and ‘the

best of the best’!

Truth: Shoulder movement is complex!

• Shoulder is co-axial joint– Moves in two main directions:

– rotation and abduction / adduction

• Used in many sports– Throwing

– Swimming

• Rotator cuff often injured– Glenohumeral joint is inherently unstable

– Not ball and socket joint, but held together by

muscles:

Problem: Limitations of existing equipment

• To train external rotator cuff, currently need:– Many exercises required

– Difficult to isolate rotator cuffs (exercises involve deltoid)

– Personal trainer must be present

– Cannot load full, combined movement ROM in single exercise

1 2 3 4

Source: ‘Thrower’s Ten’ exercise program, Dr Walter R. Lowe

1 2 3 4

Solution: MuJo

• MuJo® External Shoulder machine:– Single solution

– Loads shoulder simultaneously in two directions

– No trainer required

– Can perform all traditional exercises as well

Solution: Differentiate with MuJo

• World’s first moving axis cam system:– Applies cam-type loading across multiple joints to effectively train co-axial

joints (hip, shoulder, wrist, ankle) and bi-articular muscles (bicep, tricep,

hamstring, quad, calf, spine, abs)

– A full range of 25 exercises that combine the unconstrained nature of free

weights with the control of selectorised machines

– Suitable for 1) Medical fitness, 2) Sports, 3) Health Clubs

Problem: Selectorised equipment all the same

Standard, conventional selectorized equipment all the same. Doesn’t

matter what brand. Except for the appearance little has changed in the past

20-years. All use the same technology – the fixed axis cam.

Restricted to training one joint in one direction

Currently 6 MU-JO Strength Machines Available

HamstringTricep

AdductorInternal ShoulderExternal Shoulder

MuJo Benefits

• Summary of user benefits:– FUNCTIONAL: Freedom to move independently in two movements

– EFFICIENT: Trains more than one muscle group at a time

– LOW IMPACT: Spreads load over two joints to reduce joint stress

– NATURAL: Replicates the body’s own way of moving

– CONTROLLED: Minimises risk of exercising with incorrect form– CONTROLLED: Minimises risk of exercising with incorrect form

– SPACE-SAVING: Combines a number of traditional exercises into one machine

Mechanical engineer Douglas Higgins invented the moving axis cam

at the heart of MuJo™ technology, after realising there was a better

way to exercise muscles over their full range of motion.

Managing Director at MUJO - Multiple Joint Fitness Systems UK

One Machine, Multiple Exercises

The arrival of MuJo™ equipment means users no longer have to

move from machine to machine to exercise across the full range

of movement the human body is capable of achieving.

Meet the Inventor of MU-JO

Testimonials

Our customers depend on us to provide reliable, useful products and exceptional customer service. We do our

best to meet and exceed their high standards. Here’s what our customers say about our efforts.

“Gives my team the edge when performing”I’m always on the hunt for anything that will give my team the edge when performing. Machines that exercise

more muscles over their full range of movement would certainly fit the bill, which is why this is such an attractive

proposition.

Graham Smith, England Women’s Rugby Coach

Testimonials

proposition.

“What a tremendous innovation”What a tremendous innovation. The possibilities that this technology offers as a rehabilitation aid are significant. A

single MuJo™ station that allows users to perform shoulder rotation exercises over the full range of shoulder

abduction movement would be a welcome addition to any post surgery rehabilitation programme.abduction movement would be a welcome addition to any post surgery rehabilitation programme.

Simon Moyes, Consultant Orthopaedic Surgeon

Testimonials

proposition.

“A quick workout that offer results”This makes total sense in a gym environment because people can get more from one machine. This is ideal for

members, who want a quick workout that offer results and great for club owners, who love space-saving, multi-

use equipment.

David Gaule, Club Kensington

Testimonials

proposition.

“A quick workout that offer results”This makes total sense in a gym environment because people can get more from one machine. This is ideal for

members, who want a quick workout that offer results and great for club owners, who love space-saving, multi-

use equipment.

David Gaule, Club Kensington

“Accurately reflects what our bodies do naturally”At last, an exercise machine which provides controlled, evenly loaded movement that accurately reflects what our

bodies do naturally. This is exactly what I’ve been waiting for and I’m looking forward to putting the technology to

the test in my practice.

Greg Ryan, Musculoskeletal and Sports Physiotherapist and Founder of Health and Fitness Solutions

Health and FitnessAttract new and retain existing members who want innovative exercise options which are more relevant to their everyday

activities, as well as those seeking a time-efficient, results-driven workout.

MU·JO IN USE

RehabilitationPatients can start training within a fixed range of movement that matches more traditional exercises, before progressing to

full-range, multi-movement exercises, helping to reduce joint stress and aid a staged recovery.

MU·JO IN USE

Sports SpecificElite athletes can improve performance with motion-specific and performance-related training techniques that are relevant

to their needs and replicate movements in their specific sport.

MU·JO IN USE

Sports SpecificElite athletes can improve performance with motion-specific and performance-related training techniques that are relevant

to their needs and replicate movements in their specific sport.

The MuJo™ ZoneAdd a new dimension to any fitness space with the MuJo™ Zone, a dedicated area where every member can safely

MU·JO IN USE

Add a new dimension to any fitness space with the MuJo™ Zone, a dedicated area where every member can safely

rediscover their MuJo™.

The MuJo™ range will include more than 20 different pieces of equipment, so you can scale up as demand increases.

Video & Media Links

MU-JO VDO Clips (unfortunately inserted movie clips do not work).

Presented in French but I do believe you will understand the movements of MU-JO

Don’t miss them.

http://www.youtube.com/watch?v=svCwpWOLt94

http://www.youtube.com/watch?v=n-PdN65Y_Ss

MuJo has been shortlisted for Startup of the Year in the British

Engineering Excellence Awards 2013

http://www.newelectronics.co.uk/electronics-

news/beeas-2013-shortlist-announced/56103/

Engineering Excellence Awards 2013

http://www.telegraph.co.uk/finance/businessclub/1002622

0/FIG-backs-fitness-plan-with-financial-muscle.html

FIG backs fitness plan with financial muscle

Doug Higgins explains how his novel idea for training equipment was realised

thanks to Find Invest Grow, an unconventional venture capital group.

Welcome to our Blog Post – Introducing MU-JO

http://joecsa.wix.com/clubperformancesystems/apps/blog/test

http://pinterest.com/lewisjoe/mu-jo/

SPECIAL OFFER

We are pleased to extend to our VIP Clients in Asia a very special pricing on

all MU-JO equipment.

If you are not a VIP Client but interested in the equipment please contact me.

Depending on your location we maybe able to extend this offer to you. Or

introduce you to the agent of MU-JO for your region.

This offer valid until November 30, 2013

Clubs must stay on the forefront of new

innovative equipment and programs.

Clubs must be in on the cutting-edge.

Introducing new equipment and programs is an on-going process.

Members want it!

Clubs must keep re-modeling, renovating and impressing Members!

If you don’t, good luck to your survival!

---Joe Lewis

Club Solutions Asia

Health-One Thailand

“We're passionate about trying to help clubs make a huge difference in their business.Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.Typical cannot be a solid fitness brand. Typical does not interest the media or clients.

Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.

Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.

Be anything but typical. Be anything but typical. Be the minority of successful fitness business operators that are bold and innovative,

instead of the majority like everyone else, stuck in typical.

Be anything but typical. Be the minority of successful fitness business operators that are bold and innovative,

If you're trying to disrupt the status quo and beat competitors,you're not going to do it by playing their game. You'll need to think differently.

Playing the old way is a sure-fire way to lose.

Be anything but typical. Be the minority of successful fitness business operators that are bold and innovative,

If you're trying to disrupt the status quo and beat competitors,you're not going to do it by playing their game. You'll need to think differently.

Playing the old way is a sure-fire way to lose.

There is no middle ground for having a WOW 10 Factor Fitness Gym.”

--Joe Lewis

“Differentiate!

Create

WOW 10 Factor Gym!

But only if you want to

beat the competition.beat the competition.

Otherwise you might just want to

consider staying at home…”

--Joe Lewis

Club Solutions Asia

Club Performance Systems

Health-One Thailand

We think differently……

About the Fitness Business!

Do you?

Thank you and stay tuned to Series #3 coming soon.

If you have any questions or would like additional information please contact us.

Our contact information is on the next page.

Joe Lewis

Email: joe.csa@gmail.com

Facebook:

Blog: http://clubsolutionsasia.blogspot.com/

Contact Information

Website: http://joecsa.wix.com/clubperformancesystems#!

Blog: http://joecsa.wix.com/clubperformancesystems/apps/blog

http://www.linkedin.com/in/joefitasia

Facebook:https://www.facebook.com/pages/Club-Solutions-Asia/114685788593977

Twitter: @JoeFitAsia

Welcome to Pinterest :http://pinterest.com/lewisjoe/

Welcome to Fitness, Nutrition & Health Online Newsletter http://paper.li/JoeFitAsia/1375865538

Company SlideShare Presentations:http://www.slideshare.net/JoeThailand/csa-new-slideshare-presentation-may-2013-compatibility-mode

http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-die-1-sept-9-compatibility-mode

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