gym lighting design by cuoco black
Post on 28-Nov-2014
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GYM
LIGHTING DESIGN
Strategies Trends Ideas Opinions
Presented by Cuoco Black
GYM DESIGN AND POWERBRANDING
DISCLAIMER:
*The information presented herein will provide the fitness industry with a
benchmark from which to judge gym design across all industry platforms.
*
This presentation is not a critical reflection of the facilities illustrated within.
*
It identifies common design aesthetics which define a trend.
*
Each design style is successful on the merits of its ability to satisfy the needs of its target demographic.
*
Our goal is to offer our growing client base alternative design models which reinforce their brands rather than adopting a trend.
*
GYM LIGHTING DESIGN
IS A TIER 1 DESIGN STRATEGY
however……..
….most clubs consider lighting a necessary requirement
not a tool of marketing……..
…..and seduction
it is cheaper……..
….to fit-out your club with fluorescent lighting
unfortunately……..
….it’s results in a pedestrian emotional experience
consider ……..
…..light as paint
highlight your club’s…..
….interior design finishes
Fashion photo shoot courtesy XEX Magazine
if it’s only about keeping your costs down….. then do
what everyone else does with lighting
as a reminder, were not saying this is bad lighting…..but it certainly does feel like you’re in Home Depot..
for the ladies, create drama and beauty
but since were talking gym here, illuminate supporting finishes
such as the rough concrete block walls in this photo.
though math/geometry and architecturally aligned lighting is
smart
you’re merely drawing the eye to common fluorescent lighting fixtures
math/geometry and architecturally aligned lighting is smarter…
…if it magnifies your interior design features as in the purple iridescent stools in this ladies locker room
unless you have a MAGNIFICENT lighting fixture
your lighting fixtures should be a non-event
good lighting design is a marriage of art and industry
our lighting design for the Helena residential fitness centerin New York City threads
kelvin temperature, low voltage, high output fluorescent, up light, down light, reflection, transmission, incandescent and par features
see more at:
Website: http://www.fitnesscenterdesign.com/
Facebook Gym Designer Page: http://on.fb.me/10WwCtQ
Linkedin Profile: www.linkedin.com/in/cuocoblack/
Twitter Profile
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