g:up managing your online presence 29 th march 2011 training delivered by west midlands ict champion...

G:up Managing Your Online Presence29th March 2011

Training delivered by West Midlands ICT Champion Pete Read

Abraham Maslow once said….

If the only tool you have is a hammer

Then every problem becomes a nail

Feel free to tweet and twitter#GUPSM

Rise of ‘Homo Interconnecticus’ - 2009 was the Year of Social Media

Facebook use in the UK is now 23 million, a third of the population, up from a fifth in 2008

In Jan 2010 Facebook had more global visitors than Google

YouTube is the second most popular search engine

Research claims Social Networking is slowly replacing email

There is a steady growth in access to social networks by Smartphone – Facebook mobile traffic has increased globally by 100% in the last 6 months.

The story so far...

Age DistributionbySocial Network site

(US Pingdom ResearchFeb 2010)

The internet as a friendly conversation

The art of conversation is to listen more than you talk – it’s a two way process

• Read and Listen – find out what is happening already

• Link and Share – and link again! Its these links that keep the conversation flowing

• Comment and Feedback – agree or disagree, this is what builds communities around a topic

• Say Thank You – as social media is more about the links, introductions and relationships than the technology ... (so thank you to @podnosh for inspiring this slide!)

• Be Helpful – share what you have and you’ll be amazed when you get back!

(http://podnosh.com/social-media-help/what-makes-the-web-social)

Social networks are different to broadcast media

• Social networks are relational not transactional tools.

• Social media rewards

– Generosity

– Other-centeredness

– Helpfulness

• 20-to-1 rule

you should make 20 relational deposits for every marketing withdrawal

Where is your audience• Who is your audience• Clients?• Funders?• Trustees?• Staff?• Volunteers?• Colleagues?• Others…?

Online- your site is the centre?

PODCASTS

YOUTUBE BLOG

TWITTER

FACEBOOK

WEBSITE

Website

• Central to your brand

• Think – why do people visit your website?

• Link to your social media profiles and pages

• Content on your website – linked from SM

• Ensure you get good analytics of your visitors

• SEO tools – get your site noticed

Facebook

• Are your audience on Facebook?

• Create a community Facebook page

• Post something every day

• Respond to any comments

• Market your page

• Encourage comments

Twitter

• Send 5 tweets a day

• Respond to all mentions

• Find 5 new people to follow

• Have a range of related search terms

• Post links to useful content (esp on your own site)

Create a Blog

• Once a week tell the story of the week, highs and lows

• Be positive and always have a call to action

• Don’t woory too much about grammar and punctuation…but this is a personal view and not all individuals or organisations will agree!

• Let people comment on your blog and answer their comments

• Post a link of your blog to Facebook, twitter, website etc.

YouTube

• Once a week search YouTube for relevant new content

• Once a month create a short YouTube clip

• Tell people about it, in your blog, twitter, etc.

Podcasts

• Once a week create a podcast

• It could be

– just audio of your blog

– an interview with a colleague

– clients wanting their say

– Part of campaign

• PUBLISH IT!

The Three R’s• Respect – the people you

talk to and the people you talk about

• Responsibility – You are responsible for what you say

• Representation – Make it clear who you represent – as an employee, you cannot disclose or discuss confidential issues affecting your organisation It’s good to have your R’s to fall back on

@iictpete #timeforateabreak Don’t you ever shut up – for heavens sake give us a break

The tools

• Website

• You need to have a Content Managed Website

• Find some interesting RSS Feeds

• Google Analytics to track your site visitors

The tools- Facebook

• Facebook community pages can hold

– Pictures

– Videos

– Comments and discussions

– Documents via Docs.com

– Events

• Great for campaigning, awareness raising and information sharing

The tools - Twitter

• Tweetdeck

• Hootsuite (scheduled tweets)

• VisibleTweets.com

• http://www.tweetwallpro.com/

• Twentyfeet.com

• Tell twitter to text you if you are mentioned or are sent a direct message

The tools Blogging

• Drupal Websites

• Wordpress

• Blogger

• LiveJournal

The Tools - YouTube

• You need a Web Cam

• You need a microphone

• Create an account

• Embed the videos into your website

• Link from Facebook and Twitter

• Tell people on your blog

• Video increases impact and reduces literacy issues

The tools Podcasts

• You need a PHONE – any phone - yes that includes a landline, and a cheap pay as you go phone from Tesco

• An Ipadio account

• Content –

• Audacity is an opensource multitrack editor

• Danosongs.com provides royalty free music for intros etc

General Tools

• Google Alerts

– Set up alerts about your organisation, partners, stakeholders, Funders, everything you can think off

• Search engine optimisation

– What are your potential users looking for?

– what terms are they using?

– What terms do other organisations use?

• Metrics

– Twentyfeet.com

– Hootsuite

Call to Action

• Register your name

– Create a Facebook page

– Twitter Account

– Blog name

– Buy your domain name

• Google

– Get your organisation on Google Places

– Create those alerts

• Increases speed of communication – no faster way to (Action) spread your message than through social networking.

• Widens message to people/groups that would normally (Awareness) be missed using more traditional methods –

‘viral’ campaigns hugely powerful creating awareness extremely efficiently

• Deepens to build new and different networks – (Fundraising) communities of interest to bounce ideas off and

share experiences, increase commitment and fundraising for campaigning activity

What social media will do

• Generate online conversations and awareness about the (Change) organisation or campaign, a consensus of

opinion or shared learning about ideas

• Joins together communities who are interested in the (Action)

similar things, have the same likes or are striving for the same objectives.

What social media will do

• Social media is only beneficial to your organisation if it is going to tangibly help you to achieve your goals.

• Know your target audience and go to the spaces where they are

• Know your organisational goals

• Know your message

• Think of how it applies in Marketing, Fundraising, Productivity, Communications .... and whatever you do

In conclusion

Pete ReadIlluminateICT1a Weddington TerraceNuneaton

We offer a full range of servicesFor organisations in the sector includingConsultancy on social media, databases, websites etc.

Thank You

Thank You – My Email & Twitter contact details

pete@illuminateict.org.uk@iictpete