[growthhackers conference '16] fireside chat with luc levesque (vp seo @tripadvisor): general...

Fireside Chat: General Approach To Growth, Challenges And Opportunities

Key Topics

• Understand Growth• Find The Right Channel• Hire and Structure a Growth Team• The Role of Data

Quotes From The Chat

“In terms of patterns, the companies doing well at growth almost always built internal tools, and build their business metrics into the tools… It’s not as scary as it sounds.”

“After auditing past big wins, the consistent pattern we found is that we always went very very deep into data to truly understand what was going on.”

Quotes From The Chat

“When it comes to choosing a distribution channel for a product, a lot comes down to pattern recognition… I really like when viral is baked into the core product and not bolted on.”

“SEO has a place in all businesses… There are always some user behaviors at some stage of funnel that will involve search.”

Quotes From The Chat

“Having an engineering background is really helpful… when you approach growth problems from an engineering perspective, it scales much better”

“Founder Mentality: Hustle, innovation, grit, is clearly important”

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