[growthhacker conference '16] panel discussion: growth through customer engagement: email,...

Panel: Growth Through Customer Engagement: Email, Notifications, Content, And Social

Key Topics

• What Does Customer Engagement Mean?

• When Setting Up Engagement Points, Is There A Framework To Follow?

• Good & Bad Engagement Examples

Quotes From The Panel

“Not all engagement are created equal. At Zynga, we really look at deep engagement and social loop”

“When you screw up engagement and lost a customer, the most effective way to bring him back is socially driven.”

Quotes From The Panel

“Engagement is mindshare. If the customer is not engaging with your product, the churn rate will eventually go up”

“Test 3 times. If a test doesn’t work, try a different way, test again. When a test failed, something is off, but the “off” may be you”

Quotes From The Panel

“Find your authentic engagement metrics. Stay away from metrics that don’t matter.”

“At HubSpot, we segment users into engagement cohorts such as Drive-by users, super active users, to pull trends.”

Quotes From The Panel

“If you nail growth, without engagement, you become a leaky bucket business…Silicon Valley is a graveyard for these type of companies.”

“The biggest mistake I saw company make is that they all focus on external triggers, but don’t think about internal triggers enough.”

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