growth hacking - growth hacker identikit - by growth hound
Post on 16-Apr-2017
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(or how to become a unicorn)Growth Hacker Identikit
Luca Barboni – lucabarboni89@gmail.com – @luca_barb89Founder & Growth Hacker @ Growth Hound
“Growth hacking, my friends is marketing. The future of marketing. Or what marketing always should have been.” - Michael Brenner, former VP of MKTG @ SAP
Growthhackers.com/jobs
Job posts analyzed51
What I've learned from...
HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS.
What is the most required language?
Social Media
Email MKTG
SEMSEO
0,8 0,80,91,0
How many times does the keyword appear on avg. for each of the 51 job posts?
times times times times
What is the most required skill?
"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
INVEST IN EVERGREEN MARKETING SKILLS!
The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts.
You've gotta love data.
211%% of appearance of “Analytics“
T-Shaped Skillset
Storytelling
Copywriting
Content Marketing
EmailMarketing
SEOPR
Product Design & User Experience
Wireframing
A/BTesting
Mobile
Behavioural Psychology
CRO Analytics Programming
Biz Dev
Community Offline Marketing
DirectSales
Data Science
WebScraping
APIsRetargeting
Marketing ToolsFunnel Design
ReferralPrograms
AutomationLead
GenerationSEM AffiliatePrograms
Virality
Width of Knowledge
Depth of Knowledge
Inspired by Brian Balfour @bbalfour & Growth Tribe
The keyword “Leader“ appears 0,7 times on avg. in each of the 51 posts.
A growth hacker is a leader.
68%% of appearance of “Leader“
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