growth experiments: a journey, not a destination - karen cross

#atlassian

KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS

Growth ExperimentsA journey, not a destination

EXPLORE TRY USE

EXPLORE TRY USE

54% users get this far >

Only 2% users >

Original Product Page

< 54% users got this far

< 46% got to the bottom

New Narrative-style Page

54% users get this far >

Only 2% users >

Original Product Page

Increase in engagement

46%woah.

EXPLORE TRY USE

Power of the Narrative

Stories over screenshots

Engagement FTW

Continuity of thread

EXPLORE TRY USE

EXPLORE TRY USE

Before: Service Desk installation

7.5%before

After: Service Desk installation

after

10%

Before: JIRA Agile installation

39%before

after

44%After: in JIRA Agile installation

EXPLORE TRY USE

Choose when ready

Customize, don’t upsell

Describe context of use

Clear relevant choices

EXPLORE TRY USE

EXPLORE TRY USE

usage

+14%Removing the story points

EXPLORE TRY USE

The right amount of help

Onboarding helps users

Too little and they’re lost

Too much; they’re done

EXPLORE TRY USE

Power of the Narrative Choose when ready The right amount of help

Onboarding helps users

Too little and they’re lost

Too much; they’re done

Customize, don’t upsell

Describe context of use

Keep it clear

Stories over screenshots

Engagement FTW

Continuity of thread

Thank you!

KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS

KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS

Growth ExperimentsA journey, not a destination