growing a successful online community tom kuhlmann articulate

Growing a Successful Online Community

Tom KuhlmannArticulate

Rapid E-Learning Blog56,000

Background

Articulate Community

70,000

What is a community?Who’s there?What can you do?What I’ve learned.

What is a Community?

Community is the place where people share what they know and learn from each other.

What is a Community?

see

d

soilnutrients

moisture

What is a Community?

soilnutrients

moisture time

What is a Community?

what we see

What is a Community?

what we see

where growth

happens

What is a Community?

what we see

where growth happen

s

what we

focus on

What is a Community?

this is what we think we

need

What is a Community?

this is what we

really need

this is what we think we

need

What is a Community?

this is what we

really need

this is what we think we

needNurture &

grow experts

and expertise

How Does the Community Work?

“I need help!”

Someone wants to learn.Someone wants to learn.

How Does the Community Work?

“Want to know what I know?”

“Sure.”

Someone is willing to share.Someone is willing to share.

How Does the Community Work?

“Blue pants knows a lot!”

People share what they learn & where.People share what they learn & where.

How Does the Community Work?

Community shares back & forth.Community shares back & forth.

“Cool!”“I used your

tips.”

How Does the Community Work?

Community shares back & forth.Community shares back & forth.

“How did you do that?”

Share with each other

and learn

How Does the Community Work?

Drawn to community by

expertise

new learners

experts

Community is all about building expertise

How Does the Community Work?

Sharing & learning

from each other

How Does the Community Work?

95% just want quick tips and tricks

5% are conversing and active

l

l

The Truth About Online Communities

Who’s in the Community?

Want free & easy help

95%

Want to belong

5%

Who’s in the Community?

95%

5%

Community Vs Social Media

technologypeople

What Are Your Goals?

95% Communities aren’t all the

same

Who’s in the Community?

Cheap, disposable

phone

Status symbol

They do similar things but the needs they meet

are different

What Can You Do?

Structure

Community is organic

What I’ve Learned

people

tool

want to learn to

use the tool to

do something

What I’ve Learned

before

after

Forum to David to Tom to David to Forum

What is Success?

#people?

#experts?

#conversations?

#tips?

What is your fruit?

Challenges

cliques

- negative comments- erratic norms- forced community

scalability

Real World Example

95% & 5% still true

This activity engages the 5% and pulls in the

95%

Shared practice community for members to learn how to build courses with Articulate.

People willing to learn together

Scheduled:

- learning

- practice

- feedback

Place for shared

artifacts & safe space

Groups: resources, tutorials, discussions, archives

What is a Community?

Know what fruit you want

Plant the right seeds

Build a strong root system

Contact Information

@tomkuhlmann

tkuhlmann@articulate.com

FREE

http://www.articulate.com/rapid-elearning/