grow customer retention with predictive marketing and user-generated content

Growing Customer Retention with Predictive Marketing, Ratings and

User-Generated Content

• Significant Untapped Revenue in Existing Customer Base• What are Predictive Lifecycle Triggers?• What is User-Generated Content (UGC)?• How Do I Use These to Make Money?• When Should I Take Action?

What You’ll Learn Today

Intros

POLL: What is the Retention Rate for Your Business?

• Predictive Lifecycle Marketing Platform• 350+ Retail Clients• 35MM Consumers• 70+ Employees• #Winning

– Google Pitch Contest

– SxSW Pitch Contest

– $15 MM Venture Financing

– Top 5 on Glassdoor

Windsor Circle, Inc.

Significant Untapped Revenue inExisting Customer Base

Profitability Analysis

$ AOV: $60-70

1st Purchase

$ AOV: $60-70

Repeat PurchaseCAC: $25 CAC: $3

$100K’s to $1MM’s in Untapped Revenueat High Profit Margin

From Existing Customers

How Do You Get to It?

Use Your Data to AutomateUnique Communications to Unique Customers

What are Predictive Lifecycle Triggers?

• Leverage Data• Predict When a Customer is Entering a Specific Phase of the Customer Journey• Automate Hyper-Personalized Communications

Predictive Lifecycle Triggers

The Recipe

Output:

Improved Customer Experience

Increased Profitability

New Tools for Merchants to Make Money

Automation: Complete Lifecycle Marketing

POLL:Which of these predictive lifecycle marketing

techniques do you regularly use?

POLL:What types of User-Generated Content

do you collect?

POLL:How do you leverage the

customer content you collect?

This Stuff Works

Increase revenue from existing customers

20% YoY: CLV & AOV

Average retention rate lift of 12% in 12 months

4x - 10x ROIin 12 months

What are the Benefits of User-Generated Content?

Timing

YouAreHere

Who Should Act Now to Seize Competitive Advantage?

Aspiring Stars

Category Leaders Established

Migrators

Soph

istication

Resources

Summary

Merchant Spotlights

Beanilla

“I’ve noticed a 20% increase in response rate on review requests from my previous solution. The in-mail reviews system is key.”

Rob Conley, Founder & CEO of Beanilla

CoffeeForLess

“We were thrilled to make over half a million dollars in revenue in six months using data-driven lifecycle marketing powered by Windsor Circle.”

Ben Kirshner, CEO, CoffeeForLess.com

POLL:How do you leverage the

customer content you collect?

• $100K’s of Untapped Revenue in Existing Clients• New Tools Exist for Merchants to Extract That Value

– Predictive Lifecycle Triggers

– User-Generated Content

• Implementation Much Faster Due to Innovation• If You Have the Sophistication, Seize the Advantage

Summary

Questions? Schedule a Retention Health Check!partners@windsorcircle.comwww.windsorcircle.com

www.yotpo.com