grow brand camp 2014 - successful online marketing

Successful Online MarketingShannon Kinney

Founder, Client Success Officer@shannonkin, @dreamlocal

October 2014

The Internet, and social media in particular, have

RADICALLY CHANGEDthe way people consume information and the way businesses

PROMOTE THEMSELVES.

The rules of marketingHAVE CHANGED.

How

BRANDSare built today

AND WHY THEY MATTER

It’s not just about

Social Media Marketing

The importance of

CONTENTand

STORYTELLING

The Key is to build ENGAGEMENT#notaonewaystreet

Facebook

What does it take?Has to SPEAK to your audience

A different point of viewWhat does it take?What does it take?

What does it take?

Listening

What does it take?CONNECTING

#hashtags, RT, Like, Favorite, Reply

What are the primary networks?• Facebook: broad audience base, excellent

networking• Google+: Must have for SEO• Pinterest: 70% women, long-tail value,

weddings is a top category• Instagram: Reach younger, hipper audience• Twitter: Audience of influencers• YouTube: Second largest search engine in

world• LinkedIn: Professional networking

Your StoryIS CONTENT

Your Customer’s StoryIS CONTENT

WHAT DOES IT TAKE to be

SUCCESSFUL?Remember you are MORE than marketing You are:• A News outlet – content,

photos, etc• Customer Service• Main communication hub• Promotion and PR• A concierge• Head cheerleader• THE BRAND

• 24 X 7

#THANKYOUfor this opportunity!

QUESTIONS?shannon@dreamlocal.com

(207) 593-7665www.dreamlocal.com

www.facebook.com/dreamlocal@shannonkin @dreamlocal#DreamTeam #Honeybadger