grow as you go: lesson learned as a tech startupper

ROME 11-12 april 2014ROME 11-12 april 2014

Grow as you go: lesson learned as a tech startupperStamplay - @giuliano84

Giuliano Iacobelli

ROME 11-12 april 2014

@giuliano84

- GIULIANO IACOBELLI

This presentation uses GIFs.!if you want to fully enjoy it !

download the .key version here

BEFORE YOU START

http://goo.gl/MxNP51

@giuliano84

Software Engineer. 30yrs old. !Co-founder at Stamplay

@giuliano84

Software Engineer.. co-founder..

=!CTO right?

@giuliano84

not really..

@giuliano84

CTOCOO

SalesMarketingAnalytics

StrategyCFO

@giuliano84

Startups are really hardand there is no secret ingredient to succeed

@giuliano84

Stamplay 1.0

@giuliano84

BUILD ALL THE THINGS

@giuliano84

LONG STORY SHORT?

@giuliano84

Built, shipped…… Trashed!

@giuliano84

MY STARTUPFACEBOOK

no matter how cool you feel..

TWITTER

INSTAGRAM

@giuliano84

Revenue

Traction

Learning

YOU ARE HERE

the sad truth

@giuliano84

LESSON LEARNED !

Incomplete knowledgeof the market

Develop as less software as you can before testing the market

Dont address multiple markets at the same time

@giuliano84

THEN A NEW EPIPHANY…

@giuliano84

A MEGA PLATFORM TO CREATE SOFTWARE!

@giuliano84

LEARN EARLY,!LEARN OFTEN

@giuliano84

1 2 3 4 5

1 2 3 4

BUILD A PRODUCT RESPONSIBLY

©Spotify

@giuliano84

1. Demo video & interviews

@giuliano84

2. Fake product

@giuliano84

3. Landing page and some traffic

@giuliano84

A real MVP

@giuliano84

Users dont really act as you imagined

@giuliano84

Bug report coming after first release

@giuliano84

But we’re doing better and better(try it at https://editor.stamplay.com)

@giuliano84

WHAT IT TAKES

@giuliano84

• Positivity and happiness!• Transparency!• Never complain!• Be a “no ego” doer!• Make time to reflect!• Live smarter, not hard

SOLID VALUES

©BufferApp

@giuliano84

BUILD!KICKASS!

@giuliano84

WHAT WE LOOK FOR IN A DEVELOPER?

• Enjoys problem solving!• Quick learner!• Listen first, then listen more!• Solution oriented!• Positive attitude!• Focus on self improvement

@giuliano84

Teamwork is the secret that makes common people achieve uncommon results

@giuliano84

DEV STUFF!TIME!

@giuliano84

DatabaseEvents Processing

GET static content

API requests

Node HTTP

Bricks VM

Pages renderer

New requests as System or Logged User

Database Database

@giuliano84

GET static content

API requests

Node HTTP

Bricks VM

Pages renderer

Database Database

@giuliano84

GET static content

API requests

Node HTTP

Bricks VM

Pages renderer

Database Database

EVENT PROCESSING

@giuliano84

GET static content

API requests

Node HTTP

Bricks VM

Pages renderer

Database Database

WIDGETS

@giuliano84

GET static content

API requests

Node HTTP

Bricks VM

Pages renderer

Database Database

STATIC CONTENT DELIVERY

@giuliano84

Ask great mentors

@giuliano84

Beware of technical debt

@giuliano84

How you would love to have it

@giuliano84

Good debt, bad debt

@giuliano84

Trying to aim to this

@giuliano84

Though challenge, but it pays off

@giuliano84

Receiving good feedbacks

@giuliano84

LESSON LEARNED !

Write core-business code only!

User feedback is higher priority than technical quality

Technical debt accumulated during that process is “good debt”

@giuliano84

PROCESSES & TOOLS

@giuliano84

You dont want this

@giuliano84

Fixing thing in production

@giuliano84

LESSON LEARNED !

Dont overengineerproblems you dont have yet

Agree on tools value with the team!

Embrace change. Let it go.

@giuliano84

?Looking for the next

@giuliano84

giuliano.iacobelli@stamplay.comhttp://about.me/giulianoiacobelli

Giuliano Iacobelli

THANK YOU.

@giuliano84

REFERENCES !

http://thecodinglove.comhttp://www.slideshare.net/Bufferapp/buffer-culture-04

http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproductshttp://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt

grow as you go: lesson learned as a tech startupper

giuliano iacobelli

giuliano iacobelli

dont

rome 11

http

slideshare

founder

system

Small Business & Entrepreneurship

instinct vs. learned behavior · instinct versus learned...

outsourcing lessons as learned and applied by agilent

lessons learned as an entrepreneur

leadership lessons learned as an academic chair: the ... ·...

lessons learned as adrc visiting researcher › aboutus ›...

locus of control and attribution as predictors of learned...

a profile of the average startupper in europe

the learned physician as a charismatic healer

learned optimism strategies for helpless students ·...

grow as you go: lesson learned as a tech startupper -...

startup: lessons learned guidelines and trends€¦ · in...

10 lessons learned as a drupal entrepreneur

lessons learned from an as/400 data breach

t.e.r.n.i. enterprise for research and new …italeaf...

dr startupper… · web viewanalisi di mercato e marketing...

lessons learned as a shell oil project communication...

worst practices as the lessons learned in marketing

scientifique et startupper psl-iti · — cycle de...

lessons learned as a startup activist

lessons learned as an l1