group training programs that profit

Presented by Maureen Hagan

BScPT (Physiotherapist), BA PEACE, Can-Fit-Pro Certified

IDEA Award winning Program Director. Fitness Instructor

Session #448 IDEA World Convention, August 9, 2013

1. Highlight the latest program trends and learn how to leverage these trends for profit.

2. Learn how to diversify your business as a Personal Trainer and expand your career as a group exercise instructor.

3. Share best practices that help us all succeed in this ever-changing industry.

While total membership dues revenue increased 6.9% on average, total ‘non-dues’ revenue increased by 9.6%

Contributors: 1. changing demographics 2. inactivity and 3. obesity.

1. Educated fitness professionals 2. Strength training 3. Children and 4. Obesity related to children (tied with children programs) 5. Weight loss (in which exercise is now a component) 6. Older adult fitness programs 7. Personal training –more trainers and more diverse

personal training areas of specialty 8. Functional fitness 9. Core training 10. Group personal training (and non-dues revenue)

Small equipment used by personal trainers and fitness instructors remain at the top of the equipment trends:

1. Bodyweight leverage equipment (e.g. body weight, TRX, GTS, push-up and pull-up devices, climbing ladders etc.)

2. Foam rollers and small balls 3. Balance equipment (BOSU, trainer discs,

wobble and balance boards) 4. Kettle bells and Online scheduling programs

(Tie for 4th) 5. Nutrition analysis software 6. Computer workout tracking 7. Yoga mats and equipment 8. Medicine balls 9. Fitness assessment equipment 10. Stability balls

1. Body weight leverage training programs 2. Functional exercise training 3. Seniors’ classes/training 4. Balance training & Cardio-respiratory interval training (Tie for

4th) 5. Personal training -2 clients share6. Weight management classes and Personal Training -3-5 clients

share (Tie for 6th) 7. Outdoor activities: walking, outdoor personal training, group

activities such as hiking, running, cycling8. Boot camps and nutrition assessment/coaching. (Tie for 8th) 9. Exercise for chronic medical conditions (diabetes or coronary

heart disease) and stretching and/or flexibility. (Tie for 9th) 10. Social activity groups: walking, running clubs, group trips and

retreats and Strength training. (Tie for 10th)

Top 5 Group Exercise Trends: 1. Body weight leverage training 2. Core-conditioning

classes 3. Boot camp classes, indoor 4. Strength training 5. Dance

Top 5 Mind-Body Program Trends: 1. Yoga 2. Mind-body fusion

and Pilates and yoga fusion. (Tie for 2nd) 3. Pilates 4. Meditation 5. Group reformer

Pricing and selling of group training programs.

Menu offering (based on…)

Marketing and promotion.

1. A growing and evolving role in North America’s obesity epidemic and out-of-control healthcare spending.

2. Growing business for personal trainers and diversified career for group exercise instructors provided you learn about the ‘business’ and your role in it.

3. Expansion beyond the brick-and-mortar world of tradition into: lifestyle coaching, lifestyle, virtual, on-line and technology oriented, course, speaking, corporate, outdoor, excursion, boutique…

IDEA Fitness Instructor of the Year 2006

IDEA International Program Director of the Year—1998

Vice President- Operations, GoodLife Fitness Clubs, Canada

Director of Education-Can-Fit-Pro (Canadian Fitness Professionals)

Licensed Physiotherapist adidas sponsored athlete Author of “FIT-iology-the

study of fitness in action, Volumes I-III Author of “GoodLife

Fitness—6 Weeks to a New Body” and “The Newbody Workout for Women—6 Weeks to a Fit & Fabulous New You.

Website: www.mohagan.com

Email: mo@goodlifefitness.comOr defyaging@golden.net