group b digg
Post on 09-May-2015
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CrowdsourcingTeam B
Company Overview
“Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community” Digg.com
User driven social content and news website
All the content is submitted by the community
Users can Digg and Bury content
Submissions ranked by the votes
Digg Today
Higher involvement with Facebook fans Average Facebook user spends 5 minutes more logged in than
other users
23% Increase on mobile after launch of IOS app with Newsroom integration
51% direct traffic – 13 million times every month someone types Digg.com into a browser
Digg Newsrooms (launched September 2011) page views per visit up 3x vs classic Digg
But…But…
Unique Visitors
What is happening now?
Popular Forms of Crowdsourcing
Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.
Encyclopedia Media Content
Software Development
News
Key Drivers
Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.
Traditional News versus Digg
Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.
Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.
“Reddit is a social news website where the registered users submit content, in the form of either a link or a text "self" post. Other users then vote the submission "up" or
"down," which is used to rank the post and determine its position on the site's pages and front page.”
Digg versus Reddit
Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.
StumbleUpon
Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.
“StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing
and social networking principles.”
Digg versus StumbleUpon
Based on post-hoc analysisComfort expressed by the patients during initial lens dispensing and follow-up visits.
Main Tends
Main Trends Short Tail
Long Tail
Tools and ideas
Short Tail Crowdsourcing
• Too many different interests among users• Broad scope of news means low relevance for majority of users
Heavy concentration of content posted by few users
«publisher-like effect»
Tools and ideas
Long Tail Crowdsourcing
• Common interests among users• Narrow scope of news means higher relevance for majority of users
Little concentration of content posted by users
«true crowdsourcing effect»
What To Keep
Popularity mechanismAllow everyone to “digg” and no-one to “bury”
Social-network conceptEnforce communities on and off site
NewswireConstant update feed
What To Change
Customize your profile section based on customers’ preferencesPersonal communitiesPersonalized homepage Follow-ups
MyNewsPush popular content under general news
DemocratizationAvoid publisher-like effects
Content discovery assistantBookmarking + search engine
Thank you very
much!!!
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