group 4 & the chocolate factory

Group 4 & The

Chocolate Factory

Daniel, Julia, Mauricio, Neringa and Otilia

Present...

... Enjoy the ride.

Halloren Chocolate Factory

Tradition...

...Expertise...

...Delish.

Background• Oldest chocolate factory in Germany• Shares available since 2007• 180 different products• Most famous are Halloren Kugeln• Museum since 2004• Chocolate room• Chocolate model of the townhall• Chocolate Lady• Guided Tour

Facts and FiguresValue of the shares

for the past year

52 WEEK HIGH03/12/10 - €7.41

52 WEEK LOW11/6/09 - €5.45

135.9% Growthhttp://investing.businessweek.com/

Growth

EBITDA: Earnings before interest, taxes, depreciation, and amortizationEBIT: Earnings before interests and taxes

Profit in 2009: € 2.47 millionThe revenue has risen 500% since 1997

Stock Market• Price of shares: € 6.75• Shares Available: 2 484 000 shares (46%) • Total price: € 16 767 000

• Money left: €183 233 000

But we have an idea...(Information found on halloren.de)

Opportunities to expand

Experience Economy• Guests can go backstage, and see how chocolate is

made• Educational because:

- Historical facts- Food facts

• Entertainment because: - Senses

- Memorable- Chocolate is a symbolic object in the lives of children. Represents happiness and joy.