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Groundbreaking Innovations in Packaging Recovery: a Henkel case study
Mark Mikol Sustainability Summit, September 14, 2011
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 2
1. Henkel’s response to the sustainability challenge
2. Leading with Eco-innovation in our products and supply chains
3. Package and adhesive product examples and opportunities
Contents
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 3
Operates worldwide with leading brands and technologies in
Cosmetics/Toiletries Laundry & Home CareAdhesive Technologies
Henkel
Employees: 48,000 Revenue: $19.5 billion**KP exchange rate from Euros is 1.3.
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 4
Henkel consumer product brands in North America
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 5
Sustainability: a long-term commitment at Henkel
20111972
German “Best Sustainability Brand” Award
WalmartSustainability Award
Frost & Sullivan “Green Excellence of the Year Award”
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 6
Henkel’s response: a holistic approach
People, Planet, Profit
Triple Bottle Line
+ Sustainability
along the Value Chain
___________________
= Holistic approach
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 7
Clear commitments for the futureFocal Areas and Targets for 2012
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 8
• Henkel is calling for collective action to boost the sustainability of our business activities by a factor of 3 for 2030*
Henkel promotes more sustainable consumption
* Henkel Chairman Kasper Rorsted's presentation in Montreux to detergent industry (October 6, 2010)http://www.henkel.com/com/content_data/193659_Rorsted_Montreux_20101006g.pdf
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 9
Commit to eco-innovation in our products and supply chains
Strengthen sustainability partnerships with stakeholders in our business value chain
Enhance employee and community engagement through our EcommitmentTM
program
Our prioritized action in North America
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 10
Eco-innovation• Find opportunities for all new products to contribute to at
least one Henkel sustainability focal area• Integration into Henkel INNOGATE process
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 11
Eco-innovationIdentify and optimize all key aspects of our supply chains
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 12
Smarter packaging• Eco-efficient product packaging designed to “reduce, reuse and
recycle” throughout our supply chains
• “Retail Ready” for shelf display• Simplifies customer’s logistics• Reduces placard, corrugate,
and plastic wastes.
*40oz Pouch vs. 40oz Bottled Refill
• 67% less plastic• Less energy to produce• 85% reduction in transportation
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 13
Dial 20 bar pack - retail ready packaging for club
• New 20 bar pack is “retail ready” for shelf displays, simplifies our customer’s logistics, and reduces the amount of placard, corrugate, and plastic waste.
• When a single Club account purchases the new 20 bar soap pack, we will: • Save more than 187,000 lbs of paper waste / year
(equivalent to 1,300 trees)• Save more than 1.7 million gallons of water• Save more than 35,000 gallons of oil
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 14
Purex Complete 3-in-1® Laundry Sheets: less is moreCompare with a double concentrated liquid laundry detergent (2x):• Detergent, softener, anti-static in one product• More concentrated with less water (10x)• Significantly less weight, plastic and transportation
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 15
Ultra Purex Natural Elements® – Concentrated (2x) natural-based laundry detergent
• 95% naturally-sourced ingredients
• 1st mainstream brand with DfE designation from EPA – February 2008
• 53% less packaging overall (vs. 1x)
• Contains more than 25% recycled resin
• Uses 54% less plastic
• Uses 58% less corrugate
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 16
Mirafoil® - labels with metallic visual effect
• A UV-curable, printable coating on paper board for cartons and packages to provide metallic visual effect.
• Enhances the brilliance of printed surfaces equally and at competitive cost when compared with metalized polyester or foil lamination.
• More sustainable than polyester or foil lamination –Recyclables – Mirafoil coated boards can be re-pulped.Less carbon footprint – eliminate freight from foil laminator
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 17
• A bundled offering that includes: • Low temperature applied adhesive• Adhesive dispensing equipment (tank,
hoses, heads)• Packaging line that seals top and
bottom• No capital expenditure required, and
wheel-in / wheel-out typically in 1 hour
“Wal-Mart gapped the flaps on their Great Value cereal cases”
September 21, 2011 Mark Mikol - Ground Breaking Innovations in PKG Recovery - a Henkel Case StudySlide 18
Working together for responsible, sustainable packaging consumption
• Companies must establish the required science along with common goals/metrics in the context of the entire value chain
• Eco-innovation throughout the product’s life cycle with cooperation of business stakeholders will be a key competitive advantage toensure true improvements in packaging sustainability
• We are all stakeholders for ensuring a sustainable future
Thank you!
Mark Mikol mark.mikol@us.henkel.com
Henkel Scottsdale, AZ
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