gregory kennedy - ansca hackathon presentation

04/09/23 1

How to Make Money With Corona SDK AppsThrough Mobile Advertising

Gregory KennedyDirector, Global Marketing

04/09/23 2

We’re a Mobile Ad Network

• 43.7 Billion Monthly impressions• Live in 165 countries

• 313 M Consumers reached• Backed by Kleiner Perkins

San Francisco

London

Nairobi

Tokyo

Singapore

Bangalore

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

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10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 4

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 5

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 6

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 7

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 8

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 9

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 10

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 11

10 Tips for Monetizing Apps with Ads

1. Increase Your Scale

2. Test Different Ad Placements

3. Incorporate Ads Into Your UX

4. Enable Rich Media Ads

5. Collect Location or Zip

6. Collect Demographic Info

7. Ensure Your Content is Brand Safe

8. Build a Relationship With Your Ad Network

9. Take Advantage of Global Markets

10. Be Creative

04/09/23 12

You Control These Inputs

You Control These Inputs

Earn Money as a Publisher

04/09/23 13

MarketRate

MarketRate

Ad Impressions 10M 10,000,000

Fill Rate 80% 0.80Ads Displayed 8M 8,000,000

CTR (Click Through Rate) 1.0% 0.01Total Clicks 80,000

CPC (Cost Per Click) USD $0.10Total Earnings USD $8,000.00

eCPM 1.00

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InMobi’s Economic Toolkit

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Download it: http://www.inmobi.com/developer/

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Questions and Answers

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Contact Me:Gregory Kennedy

gregory.kennedy@inmobi.com

www.twitter.com/inmobi

www.facebook.com/inmobi