green it fujitsu technology solutions
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Dr. Bernd Kosch, Head of Environmental Technologies July 2009
Green ITFujitsu Technology Solutions
Green ITFujitsu Technology Solutions
Sustainability is a key value in “The
Fujitsu Way”.
Our approach unites the needs of our
clients’ business challenges and the
environment
We are an industry leader in
sustainability through our green DNA
We use the 3R approach of Reduce,
Reuse and Recycle.
Fujitsu and Environmental SustainabilityFujitsu and Environmental Sustainability
Integrated Environmental Protection
Environmental Management System certified according to ISO 14001Including all Employees and Suppliers
Customer
Co
mp
etence
Legal requirements
Resp
on
sibility
Product Use
EmployeesRecycling &
DisposalProduction
DeveloppmentSupplier
Major Environmental Achievements Fujitsu Group Environmental Protection Program
(Stage I) begins in 1993
Environmental accounting starts in 1998
ISO14001 globally integrated certification
acquired in 2005, covering all Group operations
worldwide
External Assessment Fujitsu has been named to the Dow Jones
Sustainability Indexes for 10 straight years
Core Environmental Concept: “Green Policy 21”The Fujitsu Group carries out environmental activities in every area of business under the slogan: “We make every activity green.”
Green Policy 21
Environmental Management
5
Fujitsu – Heritage and Future Roadmap Fujitsu – Heritage and Future Roadmap
2001 to 2003 - Stage 3Focus on enabling a “recycling society”
1993 to 2000 - Stages I and 2Establishing the foundations for environmental management
2004 to 2006 - Stage 4Shift to focus on sustainable environment working with customers and partnersRoHS achieved ahead of deadline
2004Super green products introduced
2007 to 2010Target to reduce CO2e emissions in Japan by 7m tonnes
Green Policy Innovation (Jul 08)
Target to reduce CO2 emissions in Japan by 30m tonnes pa by 2020
1998Green products introduced
2010 onwards - Stage 6Focus on extending programme across all geographies and companies
1994ISO14001 accreditation
1st IT manufacturer (ICL) to receive Blue Angel eco label
1988European Recycling Centre opened
19931st Green PC on the market
1995 – 1998 Rated No.1 by Bund for Green PCs
2002World’s 1st green motherboard
2009Launch zero-watt stand by PC
Launch of TX120 S2 first Energy star compliant desktop derived server
2008Launch zero-watt stand by monitor
Launch TX120 S1 as most energy saving server
2007 to 2009 - Stage 5“Green innovation” extended across all areasMember of Green GridJoined Climate Savers Computing Initiative
2007Environmentally conscious solutions introduced
World’s 1st green consumer PC
Helping our ClientsHelping our Clients
ASSESSING THE CHALLENGE FOR THE ORGANISATION
Green toolkit - breadth and depth to assess the 2% and
the 98%
Green toolkit - breadth and depth to assess the 2% and
the 98%
Diagnose
Understanding the issues
Identifying the opportunities
Diagnose
Understanding the issues
Identifying the opportunities
Define
Defining the response
Setting clear priorities and actions
Define
Defining the response
Setting clear priorities and actions
Deliver
Delivering the changes
Monitoring progress
Deliver
Delivering the changes
Monitoring progress
Iterative process of identifying the opportunities and managing the changes
Value toolkit - evaluate and select the opportunities, build
the business case and roadmap
Value toolkit - evaluate and select the opportunities, build
the business case and roadmap
Delivery projects and programmes - Transformation
and quick wins
Delivery projects and programmes - Transformation
and quick winsPeople
TechnologyOrganisationStructure
ProcessBusiness
Continually ImproveContinually Improve
Summary Summary
Fujitsu drives innovation to integrate business benefit and sustainability by:
• Creation – developing new technology solutions and services
• Change – ensuring we minimise our own impact and that of our supply chain
• Collaboration – working in partnership to enable our clients to reduce their impact
Detailed SlidesDetailed Slides
Agenda Agenda
The different faces of Green IT Heritage and ambition of Fujitsu in Green IT
CO2- and Cost – optimisation in the use-phase of IT
• at the systems-level: power saving and efficiency
• at the architecture-level: dynamic infrastructures
• at the data centre level: physical design to optimise PUE
• “as a service” level, best practice in Fujitsu data centres
Solutions to reduce environmental load by IT
Faces of Green IT Faces of Green IT
Environmental optimization of products and production processes• Reduction and management of hazardous substances in products, production processes
and supply chain
• Reuse, recycling and alternate materials – reducing electronic waste
• Product lifecycle energy balance: production-, use- and recycling-phase
Energy saving in IT use• Reducing energy waste in unused systems, primarily by improved management of large
client populations
• Increased efficiency and optimized sizing of server-systems
• Efficiency gains from dynamic provisioning and virtualization
• Increasing the PUE (power usage effectiveness) in large scale data centres
Energy saving by IT use• IT accounts for 2% of world energy consumption. In many cases, IT can help reduce the
other 98% at an average rate of 5:1 efficiency
Heritage and Ambition of Fujitsu Heritage and Ambition of Fujitsu
Fujitsu is a pioneer and role model of Green IT: • Recycling since 1988, • Green PC since 1993, “supergreen” products since 2004 • Always ahead of environmental regulations, positive NGO rankings, comprehensive
product and process certifications and labeling• Active member in the relevant industry consortia
Holistic Green products approach since the 90s: products / production / reuse & recycling / overall corporate policy
“Green policy innovation” – “Green policy 2020”• 6 stage environmental program and mid-term program to reduce CO2 in IT and by IT
Areas of IT Energy ConsumptionAreas of IT Energy Consumption Large numbers of client systems and
office servers • Such systems typically run at extremely low
utilization rates. Therefore, energy efficiency (work/Watt) is less important than limiting total consumption in defined states of operation and managing state transitions.
Servers and storage systems in enterprise datacenters• SPECpower provides the relevant metric to
distinguish different degrees of efficiency in servers, there are no general datacenter metrics (yet)
• Since power consumption of servers is not proportional to load increased utilization improves energy efficiency
Datacenter physical environment • PUE (power usage effectiveness, originally
defined by TGG) is now the accepted criterion to judge efficiency of the datacenter facilities. Power distribution and heat removal are the relevant contributors to energy consumption.
Infrastructure Products and Services• Office: System management and advanced HW-technology
to optimize stand-by/hibernation, low-power sizing options• Datacenter: Advanced HW-technology to optimize
performance per Watt and enable dynamic provisioning
Infrastructure Solutions: Virtualization and dynamic provisioning to increase utilization rates in consolidated application environments
Managed Infrastructure: Expert support services for operation and life-cycle optimization
Infrastructure as a Service: Leveraging scale economies by accessing centrally shared infrastructure
Datacenter physical design: Consulting services to improve the PUE in datacenters with advanced layout, power-provisioning and cooling concepts, leading PUE in own datacenters
Saving Energy in Corporate ITSaving Energy in Corporate ITD
ynam
ic I
nfr
astr
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Office – System Considerations Office – System Considerations
System management • is the leading source for energy saving in client systems. CPU active idle state consumes typically
60+% of peak load state. The first priority is to consolidate and use a dynamically provisioned server pool, and then for those servers that have low utilisation and low idle periods to move to sleep state.
System sizing: small servers and thin clients• For systems that reach peak load conditions in a small fraction of total operation time, reducing
average power by downsizing is more relevant than increasing energy efficiency.
• Increasing energy efficiency for clients and office servers is primarily a topic for consolidation of client processing-power in a virtualized environment where client related CPU-power is provided in the data centre
Super-low power consumption in sleep states• Since (well managed) clients spend most of their time in sleep / hibernate states, those states should
consume the lowest possible power. Overall strategy should be to move into sleep asap.
IT Architecture Considerations IT Architecture Considerations
Virtualization and dynamic provisioning has the leading impact• Due to the disproportional scaling of power and performance
consolidating virtualized servers is the leading source of datacenter energy efficiency
• Predefined dynamic infrastructure solutions can facilitate and enhance the approach
This is a one-time gain while server technology related gains can be repeated by continuous hardware refresh• Gains from dynamic provisioning and virtualization of servers can
create a similar load scenario in a scale-out configuration as we know it from mainframe configurations. Efficiency is generated by increased utilization.
• Gains from improved server technology are repeatable. The SPECpower top scores are expected to improve continuously at the present rate.
• Datacenter-architecture should therefore rely on dynamic component provisioning and enable hardware refresh.
Managed Services and IT “as a service” Managed Services and IT “as a service”
Managing customers’ data centre and office equipment• Data centres - consolidating IT estate and making the
facility more efficient • End-user environments – reducing impact of PCs,
printing and office consumables• Provision and disposal of IT equipment
Data centre and client infrastructureas a service • Workplace as a service offerings
• Data centre as a service offerings, hosted applicationsin a state-of-the-art Fujitsu data centre
• power provisioning and cooling
The new “London North” data centreconstitutes a reference case for Green IT
Datacentre Design Considerations Datacentre Design Considerations
Apply PUE best-practice scenarios• PUE is the ratio of energy that goes into a data centre to the energy
that is consumed by the IT-equipment running in the data centre.It indicates the overhead of the facility
• PUE was defined by the Green Grid industry consortium and hasseen broad adoption in other bodies (e.g. the EU DatacentreCode of Conduct)
• Fujitsu is a member of the Green Grid and provides consulting onPUE optimization
PUE depends on data centre layout and facilityfeature set • computer-room layout and construction
• power provisioning and cooling
• Modified PUE definitions take heat-recycling into account
Providing part of the data centre electricity byalternate sources• can reduce overall environmental load make economic sense
• is a regulatory requirement in some metropolitan areas
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