green building materials
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Green Building Materials
The built environment has a great impact on the natural environment, human health, and the economy. According to the EPA, building operations alone account for:
40 percent of energy consumption; 72 percent of electricity use; 13.6 percent of potable water consumption; 38 percent of CO2 emissions; 30 percent of the U.S. solid waste stream; and 40 percent of raw material consumption.
• BCC estimates the value of the U.S. green building materials market at $21.1 billion in 2005. This figure is expected
to rise to $21.9 billion in 2006 and to $27.9 billion by 2011, an AAGR of 4.9% over the next five years.
• Structural building materials accounted for nearly three-quarters of the U.S. green building materials market in
2005, followed by interior materials (13.8%), exterior materials (11.2%) and plumbing/wiring/fixtures (0.1%). Exterior
building materials are growing at a faster rate (i.e., an AAGR of 10% through 2011) than any other product segment,
and as a result are expected to increase their market share to 15.7% by 2011.
• Turning to individual products, oriented strand board (OSB) had by far the largest sales of any green building
product in 2005 and is expected to remain in first place through 2011, despite price erosion, which will reduce the
value of sales over time. Other top-selling green building materials included i-joists, glue laminated timber and fiber
cement.
Report Code: ENV007A, Published: September 2006, Analyst: Andrew McWilliams
Green as a product line
• Reduce waste and cost
• Recycle material
Green as a policy
• Environmental friendly product
• ISO 14000
• ISO 18000
Green holistic
• Communication among firm
• From design to decommission
Generation of Green Building Materials
Green Innovation
Product
• Recycle material
• Energy saving
• Roof Garden
• Non VOC
Process
• Zero carbon process
• Pre fabrication
Service
• Green Consultant
• Waste management
Solution
Product
Service
Knowledge
Material
• From recycle?
• Organic?
• Renewable?
• Toxic?
• Ease to get?
• Source of material
Process
• ISO 14000
• Waste management
• Low energy consumption
• Low carbon, zero carbon
Logistic
• Transport distance
• Energy use of transport
• Handling
• Packaging
Install
• Zero waste
• Modular system
• Fast fabrication
• Non toxic
• Low/ zero VOC
Usage
•Reduce energy usage
•Generate energy
•Reduce or recycle resources
•Create better environment
• Life time
Dispose
•Reuse
•Recyclable
•Organic waste
•Non toxic waste
•Ease of demolition
Value Chain Analysis – Green Building Materials
Competition for green
technology
New Green Technology
Need of Green product Customer
Substitution Technology for Green
Green Supplier / Resource
Demand from Green Consumer
Green Policy / Regulation Government
7 forces of Green Strategy
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