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Green and Clean-

Is the Concept Mutually Exclusive

UL and the UL logo are trademarks of UL LLC © 2012

Shyam Ramrekha M.Sc., PMP

Sustainability Analyst

EcoLogo Program

UL Environment

CHICA Conference, Saskatoon, 18 June 2012

Agenda

Why Purchasing Matters

What is happening in the market

Sins of GreenwashingSins of Greenwashing

Ecolabel

The EcoLogo Program

2

Agenda

Why Purchasing Matters

What is happening in the market

Sins of GreenwashingSins of Greenwashing

Ecolabel

The EcoLogo Program

3

Social ImpactsHuman Health

Impacts

Why Purchasing Matters

Strong linkEnvironmental

Impacts

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Why Purchasing Matters

….consuming the Environment

“The major cause of the continued deterioration of the global environment is the unsustainable pattern of production and

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environment is the unsustainable pattern of production and consumption, particularly in industrialized countries.”

– United Nations Agenda 21 Report

NOT ALL PRODUCTS ARE MANUFACTURED IN THE SAME WAYMANUFACTURED IN THE SAME WAY

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Benefits of Green Procurement

Benefits

Financial Due Diligence Image Support

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Financial Due Diligence Image Support

Cost Avoidance (e.g., less waste

disposal

Cost Savings (e.g., conserving

Water)

Reduce risk of health hazards

(e.g., cleaner air, water)

Reduce environmental

impacts (on air., water)

Improved image at national and

international level

Adherence to Policies and Agreements

Stimulate market for

environmentally pref. products

Overall sustainability

objectives

Agenda

Why Purchasing Matters

What is happening in the market

Sins of GreenwashingSins of Greenwashing

Ecolabel

The EcoLogo Program

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Consumers Demand Green

Concerned about impacts of your consumption?

94%

6%

Concerned.

Not concerned.

Consider the environmental impacts of products?

9%

21%34%

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From Cone, Inc., 2008 “The Green Gap

Survey”, www.coneinc.com

Changing your consumption to reduce your impact?

59%

41%Changing

Not changing

21%

36%

Always

Regularly

Sometimes

Never

We actually consider “green” …

Professional Purchasers Buying Green

10%

10

10%

39%35%

16%Never

Occasionally

Usually

Always

From Cone, Inc., 2008 “The Green Gap

Survey”, www.coneinc.com

Demand for More Sustainable Products and Supply Chains

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Brammer et al., Managing Sustainable

Global Supply Chains, 2010

Green Market Evolution…

niche

growing

mainstream

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1990 20102000

Green is Suddenly Everywhere.

1313

Really Everywhere!

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Growth of Green Advertising

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Number of ads increasing

Growth of Green Advertising

Number of “green” products per store increasing.

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• Eco-safe

• Environmentally friendly

• Earth friendly

• Earth smart

• Made with non-toxic ingredients

• Degradable

• Biodegradable

• Compostable

Increasing Number of Green claims

• Environmentally safe

• Environmentally preferable

• Essentially non-toxic

• Practically non-toxic

• Compostable

• Environmentally safe

• CFC-free

• Ozone friendly

• Recyclable

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Kirsten Ritche, Gensler

Are they all telling the truth?

…or is it “Greenwashing?...”

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…or is it “Greenwashing?...”

Agenda

Why Purchasing Matters

What is happening in the market

Sins of GreenwashingSins of Greenwashing

Ecolabel

The EcoLogo Program

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Greenwash (‘green’wash, wôsh):

The act of misleading consumers / customers about the

Greenwashing…

The act of misleading consumers / customers about the environmental practices of a company or the environmental benefits of a product or service

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Greenwashing Report 2010

sinsofgreenwashing.org

Impacts of Greenwashing

• Mislead and confuse consumers

• Increase consumers’ skepticism

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• Increase consumers’ skepticism

• Affect genuine green claims

What is the solution to Greenwashing?

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Agenda

Why Purchasing Matters

What is happening in the market

Sins of GreenwashingSins of Greenwashing

Ecolabel

The EcoLogo Program

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• Information on environmental impacts from producing and/or using a particular product

• Programs run by governments, private companies and non-

An Ecolabel

• Programs run by governments, private companies and non-governmental organizations

• Voluntary but important competitive factor

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• Communicate verifiable and accurate information on environmental standards

• Are not misleading

Characteristics of Good Ecolabels

• Are not misleading

• Encourage the demand for environmentally-preferable products and services, thereby stimulating the potential for market-driven continuous environmental improvement

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A Partial List of Labels…

• Blue Angel

• CFPA

• CPG

• DfE

• Eco Mark

• EcoLogo

• EPEAT

• EU Flower

• Fair Trade

• FSC

• GBI

• Good Green Buy

• LEED

• MSC

• Nordic Swan

• Process Chlorine Free

• SCS

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• EcoLogo

• Ecomark

• Eco-OK

• Energy Star

• Environmental Choice

• Good Green Buy

• Green Label

• Green Seal

• GREENGUARD

• Greenstar

• SCS

• SFI

• TCO

• Totally Chlorine Free

• USDA-Organic

• WaterSense

WARNING: NOT ALL ENVIRONMENTAL CLAIMS ARE CREATED EQUAL

Learn to ask about:

Comparing Ecolabels

• Type of standard

• Validity of the standard

• Standard setting process

• Verification process

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Type I Type II Type III

“Seal of approval” label

Statement and/or symbol

(e.g. recyclable & the

recycling symbol)

Report card

Types of Ecolabels

ISO established 3 Types of Labels

recycling symbol)

Third party certification Self-declaration Third party verification

Multiple attributes with life-

cycle considerationSingle-attribute Quantitative information

Product and factory audits

conducted

Multiple attributes with life

cycle consideration

Criteria evaluated and

reviewed periodically

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Type I Ecolabels

Asia

Europe

Middle East

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North America

South America

Oceania

Associate Members

Agenda

Why Purchasing Matters

What is happening in the market

Sins of GreenwashingSins of Greenwashing

Ecolabel

The EcoLogo Program

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Product Safety

Underwriters Laboratories

UL Environment Life and Health Knowledge Services

Verification Services

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Certification

Consulting

Validation

Testing

Corporate Sustainability

GREENGUARD

EcoLogo Program

• Founded in1988 by the Government of Canada; ongoing

relationship with Environment Canada

• Second “Type I ecolabel” globally

• > 450 clients

• > 9500 certified products

The EcoLogo Program

• > 9500 certified products

• 76 active standards

• 212 product types

• Continued annual growth

• Highly successful – model for other labeling groups

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Product Certification

• Use of Certification Criteria Document (CCD) or Standard

• Periodically revised to capture Best Available Technologies and

Information

• E.g., CCD 146 Hard surface Cleaners

• Main components:

(a) Human Health And Environmental Impacts (a) Human Health And Environmental Impacts

E.g., asthmagen requirement included

(b) Physical Properties

(c) Prohibited and Restricted Compounds

(d) Packaging

(e) Product Performance

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Some relevant EcoLogo Standards

• CCD 104: Hand Cleaners

• CCD 110: Biologically-based Cleaning and Degreasing Compounds

• CCD 146: Hard Surface Cleaners

• CCD 170: Instant Hand Antiseptic Products

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EcoLogo Specifications in Procurement

Some examples where EcoLogo are being specified:

• Government level: Federal, Provincial, Municipal & State level

• Universities and Colleges

• NGOs

• Private companies• Private companies

• Associations

For further details, please contact:

Nathan Chan

Email: nathan.chan@ul.com

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Not all products are manufactured in the same way….

…..some of preferable from human health, …..some of preferable from human health, environmental and social perspectives

than others…

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Questions ?Questions ?

THANK YOU.