great richmond chamber of conference
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Digital Innovations Group
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Source: Wizard of Ads, Roy H. Williams citing Yankelovich study, USPS Study Delivered to PIA Variable Data Conference,
January 2007
Relevant
Just Personalized
Over 3x higherStatic DM
response
averages less than 2% Relevant DM
averages 6.5%
Right Time
20x lift Learning Response Rate
Static Personalized Highly Relevant
10x lift
20% lift
5x lift Right Message
2x lift Right Individual
Personalized
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Data
Messaging/Channels
Trackable Response/Purls
Gurls/Curls
Nurture Activities Revenue
Best Practices
Capture Information
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Relevant Copy for:
Dental, Medical Practices Small & Midsize Businesses
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Link to Website
Announcement of
Direct Mail Piece Tied to other
communication
tactics
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Drawing:
Friday May 20, 2011
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