great business recipes by sva

Such Valuable Assistance*

*SVA, marketing communication agency.

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Contents

1. A few words about SVA2. A few examples

3. Client list4. Media and Clients about us

5. How we do TTL – Consistency and Excellence6. How we create more value with less expenses – Value Box

7. Media analysis and draft proposal8. Call to action

1. A few words about SVA

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No partial solutions.Everything.

SVA* in Serbian means everything.People, their needs and values are everything in this business.

That’s why "everything" is our name. We take care of it all.

* Founded in 1990

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Results.

Strategy, creativity, business expertise and independent thinking.

Our best recommendation are the lasting partner relationships SVA has built over years with many international and domestic companies and institutions.

We are big enough to remain flexible. With 22 people on board we are big enough to react to any challenge and

small enough to squat and transform customarily if needed so.

What to expect from us?

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YouTube

Graffiti

Multi player games Single player games

Email

Phones & Answering Machines

Installation art

Instant Messages

Blogs

Word of mouth

EventsTwitter

Signs

everything*

is our platform…

Wikipedia Theatre MoviesAdvert

sHistory

Letters Postcards

Techno-toys

Hoaxes

Software

Books and comics

Facebook

Flickr

LinkedIn Google buzz

TV

Radio

Magazines & Papers

Outdoor

Indoor

2. A few examples

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Samsung. When information becomes fun!

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adidas. Celebrate originality

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Marfin Bank. Loans fever

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Holcim. Cement made stylish and passionate?

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Hypo Alpe-Adria-Leasing. How finances inspire dreams?

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ProConcept. Inspire and influence

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USCE Shopping Mall. Tailor Made Programming

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More examples: Impact and Influence

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Big Influence No Costs

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Big Influence No Costs

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How?

Effective ideas earn free media space.

3. Client list

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Governments and Organizations

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4. Media and clients about SVA

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PINK, National TV Channel

RTS, National Broadcaster

‘The cooperation between RTS and the SVA agency has been going on continuously for almost 20 years…‘

Dragan BalabanDirector, EPP RTS

‘A professional and flexible agency that successfully connects the interests of media and companies/clients.‘

Svetislav MilićevićDirector, Pink International Company

EKONOMIST Magazine

‘…The NIP Ekonomist Media Group and the SVA Agency have great cooperation through the Group's magazines "Ekonomist", "Preduzeće" and "Bankar". We are planning to continue and even upgrade our successful cooperation.’

Jelena SterđevićDeputy Managing Director

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Renault Nissan Serbia

"Why do I like working with the SVA agency? It's simple, I am strongly motivated! How? We have fabulous market results thanks to their good ideas and interesting solutions. And on top of that, I know, whenever I have a bad day, they will make me laugh. An amazingly good agency".

Dejana KomadinaMarketing Director, Renault Nissan Serbia

Groupe Bongrain - Mlekoprodukt

"Bongrain group has found a high-level business partner in SVA for our growth in the Balkans region. We respect and value the agency's creativity that aids the development of our brand, as well as the execution of innovative solutions."

Benoit PeronMarketing Director, Mlekoprodukt, Groupe Bongrain

Podravka

"SVA. Creative and provoking.More than an agency."Danijel Kocijan

MD, Podravka Serbia

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http://www.bcglocations.com/serbia/belgrade/belgrade_advertising.html

5. How do we do the TTL – Consistency and Excellence

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Influence Everything* is our flexible approach to integrated communications thinking and executing.

The framework in which we bring together all our areas of expertise.

Influence Everything

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Brand storytelling: brand values into media properties

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Influence Everything Planning Process & Tools

What is the right channel mix?Identifies the most effective and efficient media vehicles to deliver on the Communication Objective and engages with the target audience.

How can we be more relevant and engaging?Online Panel to identify consumer insights e.g. how does the target engage, what is relevant, what is requested, etc.

How many GRPs does the brand need?Increased effectiveness and efficiency by identifying optimum weight levels.

What is the optimum “fighting“ strategy?Identifies the optimum flight level to ensure brand consideration within given budget.

Power by OMD

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6. How do we create more value with less expenses – Value Box

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Value Box is a simple yet powerful tool to identify the entire package of media buying and evaluate the whole thing for what it’s worth specifically for you.

The elements are a combination of money not spent and additional value gained.

Introducing Value Box

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Cost Avoidance:

Using skill & influence to avoid penalties and fees (e.g. for cancellations or movements).

Additional Quality:

Enhancing quality over & above the required quality for no price increase.

Other Media:

Any free or discounted media space on an owner's secondary medium. (websites, radio etc.)

Editorial Value:

The value of PR, product placements etc. generated by using the leverage form the media buy.

Inflation fighting:

The value of how much OMD will beat media market inflation

Delivering Value Box ATL

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Cost Optimization:

Using planning skills, retail data and events controlling to gain minimum price per customer and maximum value to the buying willingness.

Additional Quality:

Enhancing quality over & above the required quality for no price increase.

Editorial Value:

The value of PR, product placements etc. generated by “earned media”.

Integration:

Integration a marketer's efforts and optimize returns from these separate investments (ATL and BTL) and the point of purchase.

Delivering Value Box BTL

Let’s influence together

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Let’s influence together