graphics branding 2016
Post on 11-Feb-2017
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WAY FINDING BEST PRACTICES
Philosophy Communica0on Travel Mode Accesible Naviga0on Users Arrival Connec0ons
Life Span Repair Modifica0ons Responsibility Vandalism 15CAP-OPEX
Approvals Inclusions
Funding Phasing
Consensus Policy
Partnership Strategy
Consistency Placement
Iden0ty Elements Legibility
Adaptable Sustainable Condi0ons
MANAGEMENT WAYFINDING
MAINTENANCEDESIGN
archihaus | ReD Studio
• Involve approving agencies, commiMees and stakeholders from the very beginning.
• Establish clear guidelines for landmark/des0na0on inclusion.
• Funding may come from a variety of sources - we will be prepared with a Phasing Plan.
• Build consensus through stakeholder’s mee0ngs and outreach.
• Prepare City Policies and Procedures related to the Way finding system.
• Take advantage of Stakeholder partnerships.
MANAGEMENT WAY FINDING BEST PRACTICES
archihaus | ReD Studio
WAY FINDING
• Develop an overall way finding philosophy and reinforce it through various elements.
• Iden0fy all forms of way finding communica=on, not just signs.
• Consider all modes of travel.
• The system shall be accessible and inclusive.
• The system is designed for a first 0me user, while keeping in mind the needs of frequent visitors.
• The best route may not be the shortest or the quickest.
• Iden0fy all points of arrival (auto, pedestrian, public transit, etc.)
• Parking: Direct, Iden0fy and Inform.
• Incorporate technology(QR Codes, Google Maps, GIS).
• Establish “connec=ons” between landmarks/des0na0ons and travel modes.
WAYFINDING WAY FINDING BEST PRACTICES
archihaus | ReD Studio
• When maintained, signage life-span is 15 – 20 years (individual parts will vary).
• Maintenance is a long-term issue - solve it now, not later.
• Establish internal staff responsibili=es, roles and protocols for maintenance.
• Allow for flexibility, expansion and modifica=ons.
• Signs shall be made with vandal resistant hardware and coa0ngs.
• Iden0fy a source for annual maintenance costs (adver0sement etc).
• Budget 10% – 15% of the construc0on cost for annual maintenance of the system.
MAINTENANCE WAY FINDING BEST PRACTICES
archihaus | ReD Studio
• Consistency will build TRUST in the way finding system.
• The design shall be of its place.
• Gateways should consider public art, landscaping and ligh0ng.
• Messages shall be kept simple, clear and short.
• Design a single over-riding theme that can be adapted to a variety of neighbourhood aesthe0cs.
• Design shall be sustainable.
• Understand the different physical condi=ons present
DESIGNWAY FINDING BEST PRACTICES
archihaus | ReD Studio
WAY FINDING METHODOLOGY
BRANDING GUIDELINES
DESIGN BRIEF STAKEHOLDER INPUT
Council outlines the objec/ves
design team gathers and analyse info, develop masterplan brief
Council analyse and reviews the brief, provides recommenda/ons
SCHEMATICS DESIGN
design team develops the schema/c design and elements programme
Council analyse and reviews the schema/cs, provides recommenda/ons
PRELIMINARY MASTERPLANdesign team develops the
preliminary masterplan and elements design
STAKEHOLDER INPUT
STAKEHOLDER INPUT
Council analyse and reviews the prelim-masterplan , provides recommenda/ons
FINAL WAY FINDING MASTERPLANdesign team develops the final way
finding masterplan, elements design and specifica/ons
City council , Branding team, Urban Design team
City council , Branding team, Urban Design, landscape,
transporta/on team
City council , Branding team, Urban Design, urban arts, landscape,
transporta/on team
PHASE 1 (0.5M)
PHASE 2 (2.5M)
Council analyse, reviews and approves the masterplan with necessary recommenda6ons
PHASE 3 (3.0M)
PHASE 4 (4.0M)
archihaus | ReD Studio
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