grand theft engagement

Engagement David C. Thompson

about.me/dcthompson @dcthmpsn

http://suicide-gaming.blogspot.com/2012/04/maxim-understands-video-games-media.html

http://amzn.to/S875eY

• Goal – What do you hope to achieve by playing the game?

• Rules – The limitations on how you can achieve the goals

• Feedback – How close are you to achieving your goal?

• Voluntary participation – Everyone playing the game accepts the goals, the rules, and the feedback

http://janemcgonigal.com/

“As long as we are regularly immersed in self-rewarding hard work, we will be happy more often than not – no matter what else is going in our lives”

Reality is Broken, p46

• Satisfying work – Clearly defined, demanding activities that allow us to see the direct impact of our efforts

• The hope of being successful – Optimism about our chances of success, to aspire towards something, and feel like we are improving

• Social connection – Shared experiences and bond building

• Meaning – A chance to be part of something larger than ourselves

Reality is Broken, p49

Incr

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t Advocacy

Understanding

Awareness

Are you aware of OE?

Do you know someone who has been involved in an OE project?

Are you currently, or have you previously been involved, with an OE project?

2013

How to answer: A Natural Quasi-Experiment – A representative, cross-functional team.

HR managers nominate team

candidates.

Selected & Unselected have distinct network (email) contacts. Does selection to treatment alter contacts’ behavior?

Evidence for Network Spillovers in Workplace Behaviors Question: Do network spillovers affect workplace behaviors? Even if unintentional?

Answer: Workers’ outside-of-worksite experiences yield behavioral spillovers among contacts.

Project Director selects final team.

Creates a SELECTED /Treatment group (the team) & an UNSELECTED/Control group (other nominees)

46% 43%

Contacts of SelectedNominees

Contacts of UnselectedNominees

BEHAVIOR: Accessing new benefits website in 1st week.

Difference is significant when controlling for selection criteria.

https://www.kickstarter.com/projects/625614616/girls-on-games-a-look-at-the-fairer-side-of-the-in http://www.amazon.com/Of-Dice-Men-Dungeons-Dragons/dp/1491514191

Questions?

David C. Thompson about.me/dcthompson

@dcthmpsn